Monday, December 11, 2017


How do you make yourself noticeable in a room full of magic and grandeur?

To be your best self isn’t enough. There must always be something that can help you feel more youthful and more beautiful than the rest. Which is why FINE Japan Ltd. has produced one product that helps let your natural beauty shine through and stand out — HyC 150.


HyC 150 is the confidence booster one needs especially in glamour events like the 6th Philippine Wedding Industry Ball. It is definitely the key to shine during a great night! At the celebration of the wedding industry makers of the country, FINE Japan’s HyC 150 gifted three lucky guests with products to make them feel young and beautiful.

A youthful glow, flawless look and unwavering confidence allows a woman to stand out. And HyC 150 has the ingredients that helps women achieve this. Premium HyC 150 is a supplemental drink that contains hyaluronic acid, collagen and ubiquinol and fortified with vitamin C, biotin, elastin and pearl coix. This mix of ingredients helps delay the signs of aging. A woman’s confidence is boosted with healthier, younger and glowing skin.

With the theme, HAVANA, La Fabulosa Noche de la Gala, the 6th Philippine Wedding Industry Ball was held last November 6 at the Grand Ballroom of Solaire Resort and Casino. It is an annual gathering of all movers in the wedding industry for a wonderful night of gathering and fun.

HyC 150 promotes itself to help Filipinas be their best selves during weddings, balls and celebrations such as this. As a testament to its quality, HyC 150 is a recipient of the Monde Selection award — a global achievement proving the ability of HyC150’s mix of ingredients to help make you fit, fab and help achieve young and beautifully-glowing, naturally-maintained skin.

FINE Japan’s HyC150 contains a high amount of hyaluronic acid that helps hydrate the skin and lubricate the joints and eye tissues. Hyaluronic acid helps regenerate gums and keep teeth strong and healthy. This type of acid found inside HyC 150 aids to hydrate the layers of the scalp deeply therefore giving the much-needed nourishment to keep hair strong and lustrous. It even helps heal wounds faster.

The protein that HyC 150 contains can help replenish the amount of collagen produced in our body which eventually supports the muscle, skin and bones.

Thanks to its pearl coix powder component, HyC 150 can help give you that youthful glow and healthier skin, nails and hair. More so, it has anti-allergy properties that help the body. Aside from that, ubiquinol is also present in HyC 150. This component protects the internal organs of the body. HyC150 also contains vitamin C which is needed to strengthen our immune system and protect us from the harmful environment.

These components simply help you maintain that vigor, beauty and youthfulness even in stressful times of prepping yourself for a wedding or a banquet. HyC 150 helps you stand out from the rest in a room full of people. It makes you feel like a star – shining bright as you walk down the aisle.

With just one sachet at only P125 added to water or your favorite drink, it is easy to bring and consume. You’re good to go and conquer the world with your forever partner holding your hand beside you.

HyC 150 is distributed in the Philippines by Bright Ray Enterprises. For more information, visit; like us on Facebook (; follow us on Twitter #HyC150 or Instagram @HyC150, or call (02) 546-7297, (02) 861-6298, or 0917-7750779. Available at leading drugstores nationwide, online at Lazada ( , or its own online store with free delivery nationwide.

Friday, December 8, 2017

Is your child a brat? Here’s how to deal with it

Parents know all too well how difficult it is to deal with a child’s tantrums. When a child reaches pre-schooler age, this problematic behaviour comes out and parents, not really knowing what to do, just grin and bear it, and just basically brace for the inevitable.       

Children can often display “bratty” behaviour either towards their parents or other people because they cannot properly articulate their feelings yet or struggle with handling their emotions.

At this age, behaviour regulation, or the ability to use self-control to behave in socially acceptable ways is not well developed yet. This can manifest as tantrums and are sometimes triggered by an outburst of emotions such as anger, frustration, anxiety, and irritability.

To avoid these behaviours among pre-schoolers, parents should learn how to develop and nurture their child’s emotional intelligence by teaching them how to better understand and control their emotions.

In his book entitled, “Raising an Emotionally Intelligent Child; The Heart of Parenting,” Dr. John Gottman offers tips on howparents can better deal with their child’s emotional outbursts.

He advises parents to become more aware of their child’s emotions. The first step to improving their behaviour is to recognize that there is an array of feelings that a child has to deal with, such as disappointment or anger, which they might not be able to completely understand yet, or know how to handle.

Parents should also be more observant and listen to what their child is trying to say or express. They should be able to validate their child’s emotions, empathizing with them, and making them understand that what they are feeling is normal.

Dr. Gottman further recommends helping the child to find the words that best identifies what they are feeling. Labelling these correctly can help them better deal with their emotions. It likewise helps the parents themselves be more aware of what their child is going through.

Aside from a parent’s guidance, proper nutrition plays a vital role towards developing a pre-schooler’s emotional intelligence or more commonly known as “EQ”. 

A recent breakthrough in pediatric nutrition is the milk fat globule membrane or MFGM. It is the milk fat’s coating which contains life-enhancing components. MFGM supports a child’s IQ development and is clinically proven to improve behavioural regulation among children.

A study[1] conducted by Genevieve Veereman-Wauters established that children who consumed formula enriched with MFGM demonstrated significantly improved parent-reported scores for behavioral regulation compared to children receiving control formula without MFGM enrichment.

But what’s really exciting experts is that for the first time in history, MFGM can be extracted from cow’s milk and added to a children’s milk formula: only in Enfagrow A+ Four. 

Given the most recent advances in pediatric nutrition, parents can now make healthier choices for their children, enabling and empowering them to better understand their child’s “bratty” behaviour, and knowing that they now can do something about it.

Christmas Gift guide: Huawei phones you can buy under 20k

Watching videos, social media, browsing, photos – we always have something to do with our phones!  If you’re still attached to your outdated device but thinking of letting go anytime soon, this Christmas season may be a perfect time to upgrade your phone.  With so many options to choose from, we narrowed down your choices to the best ones that will fit your budget and serve you well – depending on the functionality you need.  This season, try these Huawei phones as a gift to yourself!

Huawei Nova 2i: if you’re looking for superb display.

With a 5.9-inch screen and a slim, elegant design, Huawei Nova 2i is easy to carry as you watch your favorite series and other fun videos, or view photos on your device.  Its FHD+ resolution screen transforms social media, reading books, playing games, and web browsing.  Priced for only Php14,990, the phone’s 4GB RAM with 64GB internal memory can run multiple tasks efficiently.  Plus, its quad camera setup (2 front, 2 rear) can effortlessly render and detect the depth-of-field of your photos.

Huawei GR5: if you’re a fun-seeker

This stylish 5.5-inch phone has an octa-core processor that delivers balanced performance with high speed processing power.  Huawei GR5’s 13MP camera makes it an essential tool for keeping track of all the colorful moments in your life, and with its special filters that can enhance the tiniest details to keep it realistic, you won’t miss a second in your life.  With its low energy consumption, you can efficiently manage tasks and entertain yourself without having to recharge every once in a while.  Priced at Php11,990, you can get this perfect companion for your life’s adventures. 

Huawei Y7 Prime: if you’re a multitasker

The HUAWEI Y7 Prime’s speedy Octa-core CPU and 3GB RAM allows you to run more apps at once so you can enjoy your entertainment needs or keep your tasks running smoothly… or both!  Its 32GB that’s expandable up to 128GB gives you the freedom to save all your files on-the-go – all in this 5.5-inch device.  With its all-new fingerprint sensor, the Y7 Prime lets you unlock your phone quickly, offering you a fast, secure, and convenient experience.  Its 12MP camera comes with a special feature that lets you take quality photos under any lighting condition.  The design of Y7 Prime makes it a stylish companion for all your multitasking needs, all for the price of Php9,990.
Upgrading your phone may be the last thing on your mind if you have a tight budget, but you’re in luck – they’re all under 20k.  And Home Credit can make them even more affordable for you: even without a credit card, you can pay for it in 6 or 9 month-installments, at 0% interest.

If your phone has served its purpose and is now giving up on you, time to let go!  And you need a prize for sticking with it through thick and thin.  Reward yourself this Christmas with the upgrade you deserve.  It’s easy on your budget, you can even give it as a gift to your family, friend, or that special someone!

Monday, November 20, 2017

The Medical City Offers Bone Marrow and Stem Cell Transplant

The Institute of Personalized Molecular Medicine (IPMM) of premier health institution The Medical City (TMC) offers bone marrow and stem cell transplantation which have evolved into the standard of care for many people with hematologic cancers and other blood disorders.

For patients who have certain malignancies of the blood and bone marrow such as leukemias and lymphomas, or autoimmune diseases such as systemic lupus and erythematosus, or other blood-related disorders including aplastic anemia and thalassemia major, bone marrow transplant has been part of the standard treatment regimen, backed by large and long-term studies on efficacy.

Although the buzz term of “stem cells” has only recently come to the limelight, the science and technology behind its utility to treat certain diseases has been present in some form or another since the late 1930s.

Back in those early days, physicians and scientists already saw the potential of these cells for illnesses involving the bone marrow, even garnering the Nobel Prize . The process, known as a hematopoietic stem cell transplantation or HSCT, has remained mostly the same since then, but with some very important technological and clinical improvements. It is also more commonly called a bone marrow transplant.

In the past, patients who needed a stem cell transplant received a “bone marrow transplant” because the stem cells were collected from the bone marrow. Today, stem cells may also be collected from the blood, instead of the bone marrow. For this reason, they are now called stem cell transplants.

The bone marrow is a part of your bones that makes blood cells. Marrow is the soft, spongy tissue inside the bones. It contains cells called “hematopoietic” stem cells which can turn into several other types of cells. They can turn into more bone marrow cells or they can turn into any type of blood cell.

Certain cancers and other diseases keep hematopoietic stem cells from developing normally. If they are not normal, neither are the blood cells that they make. A stem cell transplant gives you new stem cells and these new stem cells can make new, healthy blood cells.

There are two types of stem cell transplant - autologous and allogeneic. For an autologous stem cell transplant, the patient’s own stem cells are removed from his or her bone marrow or peripheral blood before the transplant. The cells are stored until they are needed for the transplant. Then for example, a patient with myeloma gets treated with high-dose chemotherapy to kill the cancer cells. When this is complete, the stored stem cells are infused back into the patient’s blood. This type of transplant is a standard treatment for patients with multiple myeloma.

In an allogeneic stem cell transplant, the patient gets blood-forming stem cells from another person – the donor. The best treatment results occur when the donor’s cells are closely matched to the patient’s cell type and the donor is closely related to the patient, such as a brother or sister. Allogeneic transplant is usually done for acute leukemias and other hematologic malignancies

Both autologous and allogeneic stem cell transplant can be performed at the IPMM of The Medical City.

" At The Medical City IPMM, each patient’s treatment can be personalized and tailored uniquely, ensuring safety and efficacy because of the presence of cutting-edge technology coupled with the expertise of internationally-trained specialists in  the fields of Hematology and Oncology, Transplantation, and Infectious Diseases," says  Dr. Alma R. Calavera, hematologist and transplant specialist.

The IPMM has a team of specialists dedicated to bone marrow and stem cell transplantation. The team is composed of hematologists, transplant specialists, nurses with special training and experience in bone marrow and stem cell transplant, critical care, hematology and oncology, nutritionists, pharmacists, and other allied healthcare staff.

The institute also has a dedicated nursing unit on the 12th floor with six positive pressure for patients with compromised immune systems. These specially designed rooms ensure proper air flow to protect both patient and healthcare worker.

"Bone marrow and stem cell transplant are being done here in the Philippines, at The Medical City, thus, there's no more need to go abroad for this procedure," she adds.
The IPMM is a unit of The Medical City focused on the ethical delivery of personalized molecular medicine treatments. The backbone of the IPMM is Regenerative Medicine, a revolutionary field involving the engineering of cells and other biomaterials with the goals of restoring organ function lost or impaired due to disease or injury, and improving the quality of life.

IPMM is one of the very few accredited Human Stem Cell and Cell-based Therapy Programs in the country, with accreditation granted by the Department of Health  in November 2014.

For appointments and inquiries, please call TMC-IPMM at (632) 988 1000 / (632) 988 7000 loc 6307 / 6551, or visit

Tuesday, November 14, 2017

Ginger Snap Christmas Warehouse Sale 2017

Updated on November 14, 2017.

The month of December is near and we're singing Christmas songs and starts to shop for gifts now.

Talking about gift ideas, you might want to head on Gingersnap's warehouse sale which is opening today and will run for two months. This has been a yearly "tradition" of sort for me and my husband since we lived a few blocks from their factory.

Just to give you an idea: a Gingersnap toddler shirt that cost P1,000 in SM outlets is only Php 100. So it's like freebie in a way but you're still paying a little.

I am not related in anyway to anyone working in Gingersnap or never been engage in any business with them. I am just a happy and satisfied customer who wants to provide the best things I can give to my son. In this case, quality clothing at lower prizes.

The warehouse sale starts from November 16 to December 29, 2017. They are open from Mon - Sat except holidays. Attached is the map going to the Gingersnap Warehouse. They are open from 8 am to 4 pm from Monday to Saturday. Their address is Warehouse 19, Armal Compound 2, M.Eusebio Ave., San Miguel, Pasig City or you may call 654-3619 to 21 for more information.

TIP: If you want the items to look that you got them from a GS store or from the mall, buy GS gift boxes (there are diff. designs to choose from) that are also sold at the warehouse at Php 30 each. Price is based from last year's sale.

If you think this blogpost was helpful in anyway, kindly do at least one: Follow Woman Avenue on Facebook, comment on this post, or subscribe to this site for more updates, promos and freebies.

Thursday, November 9, 2017

SM Cinema treats moviegoers to 30% off every Monday and Tuesday

SM Cinema shakes away the Monday blues and Tuesday terrors by treating patrons to 30% discounts on movies!

You can now watch your most-awaited films at IMAX, Director’s Club Cinema, and SM Cinema at a fraction of the cost on their first screening every Monday and Tuesday.

Creating fun and memorable experiences, SM Cinema lets you enjoy movies for as low as Php133 in any SM Cinema branch nationwide until December 19, 2017.

So go ahead, catch the latest movies at IMAX, Director’s Club Cinema, and SM Cinema at 30% off every Mondays and Tuesdays! Log on to to buy your ticket, or visit /SMCinema on facebook and @SM_Cinema on Instagram for more details.

Wednesday, October 25, 2017

JBL introduces child-friendly headphones

It was one resounding successful event at Kidzania at BGC, Taguig last 22!

That's how to appropriately describe the launching of the JBL headphone series for kids based on how the parents and kids reaction during the program.

JBL, a leading American audio electronics company, partnered with Harman International, a wholly-owned subsidiary of Samsung Electronics Co. Ltd.,introduced to the Philippine market an exciting product line that is definitely safe for children ages 3 to 12 years old.

JBL Jr. headphones are lightweight are designed with a volume limit below 85dB to ensure that the headphones are safe to use especially that we have kids that spent hours with their gadgets everyday.

Available in colors of Spider Red and Ice Blue, the JBL JR300 is priced at PhP 1,499, while the JBL JR300BT with shades of Punky Pink, Rocker Blue, and Tropic Teal sells for PhP 2,999. The JBL Jr. headphones are now available in JBL stores nationwide.

Definitely, a perfect Christmas gives to our kids and inaanaks this coming holiday season.

Monday, September 25, 2017

Coca-Cola partners with Congressman Nograles for STAR Program in Davao City

Coca-Cola Philippines and Davao City 1st District Representative, Congressman Karlo Nograles, entered into a Memorandum of Agreement to expand the implementation of the Sari-sari Store Training and Access to Resources (STAR) Program to the women small business owners in the area.

The Coca-Cola 5by20 STAR Program is designed for women micro-entrepreneurs who own and manage sari-sari stores or carinderias, with the goal of addressing the barriers they face by providing an enabling environment for business success. The STAR Program has three components: access to training, access to resources, and access to peer mentoring. The STAR Program is implemented in partnership with the Technical Education and Skills Development Authority (TESDA) and reputable microfinance institutions and cooperatives operating at the regional level.

“We are continuously expanding the coverage of the program by partnering with key government officials and offices. The first district of Davao has one of the largest populations of women micro-entrepreneurs. Together with Congressman Karlo Nograles, we will reach a larger audience and bring the program to those who can benefit from it the most,” said Gilda Maquilan, 5by20 Lead, Sustainability Manager of Coca-Cola Philippines.

The 1st District of Davao City covers the central business district and neighboring suburbs, where a great concentration of micro and small enterprises are located. The office of Congressman Nograles will identify the qualified women for the program and provide the training venue, among others.

“The empowerment of women is at the core of our platform. Over the years, we have helped women in our district through our various livelihood programs. The Coca-Cola STAR Program is a great opportunity to enhance the capabilities of our women micro-entrepreneurs and help them provide more for their families,” said Nograles.

The Coca-Cola STAR Program is part of the 5by20 global initiative of The Coca-Cola Company, which aims to empower 5 million women within its value chain by 2020. The program initially targeted Filipino women engaged in micro-retail enterprise such as sari-sari stores but has expanded to include women in other marginalized sectors since its launch in 2011.

Today, the Coca-Cola STAR Program is implemented in over 54 locations nationwide and has impacted more than 80,000 women. The program has continuously embraced other sectors including distressed female overseas Filipino workers (OFWs) through a partnership with the Overseas Workers Welfare Administration and the National Reintegration Center for OFWs of the Department of Labor and Employment, beneficiaries of the government’s conditional cash transfer program or the Pantawid Pamilyang Pilipino Program (4Ps) in coordination with the Department of Social Welfare and Development–National Capital Region, Artisan Women of Tondo, and women who are in disaster-stricken areas.

The Coca-Cola STAR Program is also supported by Coca-Cola FEMSA Philippines, Alay sa Kaunlaran, Inc. (ASKI), First Community Cooperative (FICCO), Negros Women for Tomorrow Foundation, Inc. (NWTF), ASA Philippines, and National Confederation of Cooperatives (NATCCO).

Saturday, September 23, 2017


                In the medical world, proper use of words is highly called for because a simple mistake could complicate things usually unwanted for the patients. Because this field has full of jargons that mostly are too technical to not easily be sifted and digested by the general public, putting them in a layman’s term is indeed helpful.

                A good example of which are the words “side effect” and “main effect”. These, are more often than not, interchanged or used instead of the other. Doing so is not just wrong but also dangerous to the people’s health.

                A side effect of any substance pertains to the result beyond the main or primary action that is intended by the physician giving drug prescription. The doctor, likewise, foresees this extra consequence.

                For instance, the patient might not be conscious of the side effect of unwanted hair growth elsewhere on the body while using vasodilator drug called Minoxidil to treat hypertension. The physician, nevertheless, is very well aware about it, as well as other implications, such as burning or irritation of the eye, itching, and redness or irritation at the treated area. By and large, doctors suggest that patients should ignore the side effects unless serious and often alert the sick persons about their likelihood.

                But not all the side effects are boon. They are bane, too, hence, they are often used as a therapeutic benefit in the pharmaceutical industry. Like the Minoxidil which, initially was developed to treat high blood pressure. People taking it reported an unusual side effect: Hair began to grow on various parts of their bodies. In this case, the downside of the drug is controlled and employed for a beneficial and therapeutic effect judiciously. It is noted that the Food and Drug Administration (FDA) approved prescription of two percent (2%) Minoxidil topical solution for hair loss in men in 1988 and for women in 1992.

                An adverse effect, on the other hand, is identified as an outcome wherein the reaction occurs over and beyond the main and wanted action of a medicine. Both the physician and the patient don’t know about it as a consequence of taking such treatment. It can happen simply due to incorrect dosage. Undesirably, this is very harmful as it can exacerbate the prognosis of the disease. Occasionally, if the adverse effect is too serious, there might be a need for hospitalization.

                Just like the Sildenafil Citrate— a medication used to treat erectile dysfunction and pulmonary arterial hypertension. Its most common adverse reactions (≥ 2%) include headache, flushing, dyspepsia, abnormal vision, nasal congestion, back pain, myalgia, nausea, dizziness and rash. Patients should seek emergency treatment if an erection lasts over four hours. Patients should stop Sildenafil Citrate and seek medical care if a sudden decrease or loss of hearing and also that of vision in one or both eyes.

                Since side effects paired with adverse effects can be fatal and need to be reversed or given antidote immediately, a very extra cautious effort not to interchange them with the main effects in the prescription process must be always observed. After all, it’s the lives of patients at stake here.

                It’s ironic to note that people who seek treatments for their ailments or to prolong their lives become sicker or morbidly end up six feet underground simply because of such medical error. So, it’s still best to deal with health conditions like hair loss the natural way, especially with NOVUHAIR that offers the safe and natural effects.  

               With 19 natural ingredients—mostly standardized herbal extracts, essential oils and co-factor nutrients—it does not only help prevent the hair loss malady, but also aid in stimulating growth of the “crowning glory.” Set aside those chemical-based topical scalp solutions out there. Choose natural, choose NOVUHAR!

                Join NOVUHAIR’s survey and win tickets to the musical SOUND OF MUSIC staging at The Theatre Solaire from September 27 to October 22. For more information, visit Novuhair’s Facebook page: Novuhair Official.

                NOVUHAIR is available at Mercury Drug and other leading drugstores nationwide. For more information visit, like the brand’s official Facebook Page, Novuhair Official, and follow on Twitter at @NovuhairNatural. You may also call NOVUHAIR hotlines at 4136570 and 09228830575 and order online through and

Thursday, September 7, 2017

7th Jollibee Family Values Awards reveals 15 new finalists

CELEBRATING THE HEROISM OF FAMILIES.  The 7th Jollibee Family Values Awards Judges (sitting, from left) Jollibee Group Foundation Executive Director Gisela Tiongson, actress and host Dimples Romana, columnist Audrey Tan-Zubiri, parenting and relationship consultant Maribel Dionisio, Coca-Cola Philippines Public Affairs and Communications Manager Sam Sanchez (representing Atty. Adel Tamano), (standing, from left) inspirational speaker Francis Kong, Jollibee Global Brand Chief Marketing Officer Francis Flores, co-chairs Sen. Sonny Angara and Fr. Jett Villarin, news anchor Edric Mendoza, and Jollibee Philippines Human Resources Head George Wang III.

Jollibee has revealed a new batch of hero families vying for the 7th Jollibee Family Values Awards (JFVA). The annual search for outstanding families has named 15 finalists, from hundreds of entries submitted from all over the country and abroad.

After a rigorous screening process, five families from Luzon, five from Metro Manila, two from the Visayas, one from Mindanao, and two from the United States were handpicked to complete JFVA’s finalist slate.

Among the finalists are: Acula Family (Taguig), Felix Family (Pasay City), Lumbao Family (Pasig City), Matti Family (Taguig City), Rodriguez Family (Quezon City), Arquiza Family (Camarines Norte), Casaje Family (Rizal), Dickson Family (Abra), Macalintal Family (Oriental Mindoro), Mallari Family (Rizal), Caballero Family (Negros Oriental), Drake Family (Bohol), and Borela Family (General Santos City). 

Two OFW families, Castro Family (San Jose, California), and Salangsang Family (Sacramento, California), are also included in JFVA’s top nominees.

The finalists will vie for the six JFVA Family Awards and six Special Citations during the Gabi ng Parangal para sa Pamilyang Pilipino, the search’s culminating event, on October 11 at Crowne Plaza Hotel.

Jollibee’s 11-member panel of judges, co-chaired by Senator Sonny Angara and Father Jett Villarin of Ateneo de Manila University, will determine the winners of this year’s search.  The body is also tasked with confirming the JFVA partners’ recommendations for special citations.

First-time judge Fr. Villarin shares, “This is an eye opener for me. I have worked with Jollibee on several fronts, but this one, it’s heartening. I think that Jollibee is on target when it comes to values being honed, not only in individuals or groups, but as a family.”

His co-chair, Senator Angara, agrees: “Fr. Jett is man of the cloth and I’m a man of the law, but in both areas, the family is (considered) the basic unit. You want to build a better society? Start with the family.”

Actress Dimples Romana and Jollibee Group Foundation Executive Director Gisela Tiongson also join the JFVA this year. Completing the panel are returning judges - children’s advocate and columnist Audrey Tan-Zubiri, ANC news anchor Edric Mendoza, international speaker and author Francis Kong, Coca-Cola Philippines Vice President for Public Affairs and Communications Atty. Adel Tamano, parenting and relationship consultant Maribel Dionisio, Jollibee Philippines Human Resources Head George Wang III, and Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head Francis Flores.

Jollibee’s Flores says, “It is a monumental task for us to identify the JFVA’s winners, but a joyful one nonetheless. We are grateful for all families who have joined us over the years and have, no doubt, poured their heart and resources into their advocacies.”

Five exemplary families and one OFW family will each receive a P300,000 cash prize, Jollibee gift certificates worth P10,000, and a trophy designed by renowned sculptor Michael Cacnio. A P50,000 cash prize, Jollibee gift certificates worth P3,000, and a special plaque will also be conferred by Jollibee along with its citation partners to families with the following advocacies: Education (co-presented with National Bookstore), Environment (Maynilad), Children (Children’s Hour), Youth Empowerment (AIESEC) and PWDs (National Council for Disability Affairs.

The Jollibee Family Values Awards continues to sound the call for heroism among families on its 7th year. The search is made possible with the support from co-presenter Coca-Cola Philippines, official hotel partners Crowne Plaza and Holiday Inn, and campaign sponsors Devant and Hisense.

Wednesday, September 6, 2017

GetGo members earn rewards points with Lazada shopping.

GetGo, the lifestyle rewards program of Cebu Pacific, has partnered with Lazada for its Shop N’ Points feature, rewarding members with 1 point for every P10 spend on clothing and fashion finds, health and beauty products, gadgets and accessories, travel and luggage, and fitness and recreation items at the online shopping site. To earn GetGo points, members must log into their accounts at, click the “Shop N’ Points” tab under the “My Points” menu, and shop at Lazada. Photo shows Lazada co-founder and CEO Necmi Inanc Balci and GetGo Loyalty Division general manager Nik Laming formalizing the agreement. 

Thursday, August 10, 2017

GetGo partners with SM Hotels for rewarding stays and free getaways!

GetGo Loyalty Division general manager Nik Laming and SM Hotels and Conventions Corp. executive vice president Peggy Angeles seal the partnership during the MOA signing.

Spending a relaxing day or a week at some of the country’s luxurious hotels is now even more rewarding as GetGo, the lifestyle rewards program of Cebu Pacific, partners with SM Hotels and Conventions Corp. to bring its members closer to free flights to their dream destinations!

GetGo members can earn rewards points when they call Taal Vista Hotel at (02) 917-8225, Radisson Blu Cebu at (032) 402-9900, Park Inn by Radisson Davao at (82) 272-7600, Park Inn by Radisson Clark at (45) 598-7000, or Pico Sands Hotel at (02) 464-7800, to book a stay based on qualified room rates. Members need to mention their GetGo number when booking and present their cards upon check-in.

"We are very excited to launch this partnership with SM Hotels as it offers more relaxing and rewarding ways for our members to earn GetGo points, towards availing of free Cebu Pacific flights," said Nik Laming, GetGo Loyalty Division general manager.

“We are excited to partner with Cebu Pacific through its loyalty program, GetGo. Cebu Pacific is heralded as the leader in innovation and creativity in the country’s aviation industry. Since its foundation more than two decades ago, it has been one of the stalwarts in the promotion of Philippine tourism, a passion shared by our hotel properties," said Peggy Angeles, SM Hotels and Conventions Corp. executive vice president.

For more information on memberships and partners, visit, or call +632 71-GETGO (43846). The latest updates are also on GetGoPH's official pages on Facebook, Twitter and Instagram.

Wednesday, August 2, 2017

Win the hearts of hungry millennials with Bounty Fresh Saucy ToriKaraage

Bounty Fresh, one of the country’s leading poultry brands, has launched its newest product, the Saucy ToriKaraage, through a preview of its digital advertisement ( at the recent Manila Masters eSports Tournament.

The online video—which shows how to win a guy the “Saucy way”—revolves around a young millennial couple, where the man, intensely focused on playing DoTA, is being wooed by his lady love to take a break and have something to eat. And through the irresistible qualities of the Bounty Fresh Saucy ToriKaraage, the busy gamer was instantly swayed into devouring the delicious food she effortlessly whipped-up, the “Saucy way”.

Made of 100% all-natural chicken meat, the lean and tender meal is the irresistibly sumptuous quick fix that today’s young professionals need. With a preparation and cooking time of only 7 to 8 minutes, hungry, on-the-go individuals can enjoy a good-quality chicken meal without worrying about focusing on their current activities.

Bounty Fresh Saucy ToriKaraage comes in two delightful flavors—Teriyaki and Sweet and Sour sauces—ready to satisfy the appetites of fast-paced Filipinos. Indeed, whether you’re a gamer, one with a busy lifestyle, or just a regular millennial, Bounty Fresh has got you covered as it’s always ready to win you over the “Saucy Way” with the Saucy ToriKaraage, Saucy Sarap in an Instant!

Bounty Fresh Saucy Torikaraage is now available in leading supermarkets nationwide.

Friday, July 21, 2017

Cebu Pacific to provide airlift support to wounded soldiers, cops in Marawi

Image credit:

Cebu Pacific Air (PSE: CEB) will be providing airlift support to military and police personnel wounded in action (WIA) in Marawi City. On top of the free airlift on Cebu Pacific flights, the WIA government troops will also get baggage allowance of up to 40 kilograms.

In cooperation with the Armed Forces of the Philippines (AFP) and the Philippine National Police (PNP), this initiative aims to augment air support by the Philippine Air Force by helping move wounded government troops from field hospitals in the area to larger medical facilities of the AFP and PNP. Through this, field medical stations can be declogged, giving way for wounded soldiers and police personnel who need immediate medical attention.

"It is with deep gratitude that we accept this kind gesture of support by Cebu Pacific led by its President and CEO, Mr Lance Gokongwei, in the airlift of our heroes Wounded in Action in Marawi. This will not just afford our troops immediate treatment in hospitals that offer better facilities to aid their speedy recovery, but a meaningful gesture to make your Soldiers, Airmen, Sailors, and Marines feel that their sacrifices are being recognized and appreciated," says Marine Colonel Edgard Arevalo, Chief of the AFP's Public Affairs Office.

The officers and rank-and-file of the Philippine National Police and our families are grateful for this magnanimous expression of kindness and compassion by the management of Cebu Pacific to provide life-saving medical evacuation to policemen who are wounded in fighting local terrorists in Mindanao. This is not the first time that Cebu Pacific extended a helping hand to our troops. We cannot thank them enough for keeping the Filipino spirit of ‘Bayanihan’ alive in such crucial time of emergency,” says Police Chief Superintendent Dionardo Carlos, Chief of the PNP Public Information Office.

WIA government troops who are fit enough for commercial flights can be accommodated on Cebu Pacific flights from Cagayan de Oro (Laguindingan Airport), and flown to any CEB domestic destination. Currently, Cebu Pacific has direct flights from Cagayan de Oro to Bacolod; Tagbilaran, Bohol; Cebu; Davao; Iloilo and Manila. By July 26, CEB will also fly direct between Cagayan de Oro and Zamboanga City.

On top of the airlifting of WIA government troops, CEB is also airlifting cargo of relief goods and other humanitarian assistance for affected residents. Donors may coordinate with the GMA Kapuso Foundation or the Philippine Business for Social Progress for packing and transport arrangements of their donated goods.

Cebu Pacific will continue to provide free cargo support for relief goods and other essential items for displaced residents of Marawi City  and adjacent areas from various organizations, most notably the Department of Social Welfare and Development. These include food and water; medicines; bandages; clothing and other necessities. The airline has provided equipment support to the Office of Civil Defense in the transport of humanitarian assistance.

Wednesday, July 12, 2017

Bounty Fresh Saucy ToriKaraage: a quick fix real meal for young professionals

Today’s young professionals need not worry about having a real meal that is quick and easy to prepare. The country’s leading poultry brand, Bounty Fresh, launched its newest product, the Saucy ToriKaraage – a quick fix, 100%  all-natural chicken meal.

Preparing a real meal is never easy. Just the amount of time and the number of steps involved is more than enough to overwhelm young professionals who have just arrived home from a long day at work.

With great focus on their career growth and passions, today’s young generation do not have the time to wait for meats to thaw, chop vegetables, and find the perfect mix of condiments.  Food must be quick and easy to prepare, involving a maximum of three steps.

And that is all it takes to prepare the Saucy ToriKaraage – 7 to 8 minutes of cooking and it’s like having your favorite meal served.

Made with only the freshest chicken and with two flavourful variants to choose from – Teriyaki and Sweet and Sour – the Bounty Fresh Saucy ToriKaraage definitely meets the demands of young professionals and their fast-paced lifestyle. It’s an all-natural chicken meal that does not require complex preparations.

The Bounty Fresh Saucy ToriKaraage is now available in leading supermarkets nationwide.

Friday, July 7, 2017

Mplify presents the first Restaurant Engagement Conference

Mplify is a marketing company established with a good purpose and powered by great passion to help businesses reach its full potential, amplify their businesses, and to provide business solutions through various marketing strategies and PR campaigns.

The first Restaurant Engagement Conference is by Mplify on August 12, 2017 at Marco Polo Hotel, Ortigas, Manila. It is an event dedicated to F&B Industry to be attended by SMEs, new brands, aspiring restaurateurs, F&B Professionals, and restaurant owners. REC aims to Recreate your brand for today’s new trend, Empower local crafts and businesses, and Capture the right market which will be discussed by our respected speakers in order to utilize strategic marketing tools that will optimize Restaurant business performance in which Customer Engagement is the NEW RULE of the GAME.

Mplify is grateful to its generous Sponsors and Strategic Partners: Maybank, Globe MyBusiness, 7,107 Culture + Cuisine, Agape Pastries & Tartines, Mrs. Fields, Kitchenails, Mode Devi, Leaprenuer, Ink-All-You-Can, Karuva Travel & Tours, Where To Eat Philippines, Nail It!, Color Ads and Digital Services Inc., MAPI, YanYan International, and Derm Care. And to our Media Partners: Manila Standard,, Global News Network (GNN), Asenso Pinoy, Chinoy TV, Manila Bulletin, Business Mirror, Business World, Inquirer Mobile, Experience Travel and Living, Business Insight, Pilipino Mirror, SMNI, HUE Channel, Entrep TV, Remate Express, The Village Connect, Psst!, Pinas, Peoples Journal, and Women’s Journal

REC is dedicated to support Children’s Hour as its beneficiary to help One Children One Hour at a time.

To register, visit and follow our social media accounts for REC updates in Facebook page @mplifyph and Instagram @mplify_ph.

For othe inquiries, you may reach us thru our mobile numbers: 0998.887.6063 / 0977-3597602 or email us at