Monday, September 25, 2017

Coca-Cola partners with Congressman Nograles for STAR Program in Davao City



Coca-Cola Philippines and Davao City 1st District Representative, Congressman Karlo Nograles, entered into a Memorandum of Agreement to expand the implementation of the Sari-sari Store Training and Access to Resources (STAR) Program to the women small business owners in the area.

The Coca-Cola 5by20 STAR Program is designed for women micro-entrepreneurs who own and manage sari-sari stores or carinderias, with the goal of addressing the barriers they face by providing an enabling environment for business success. The STAR Program has three components: access to training, access to resources, and access to peer mentoring. The STAR Program is implemented in partnership with the Technical Education and Skills Development Authority (TESDA) and reputable microfinance institutions and cooperatives operating at the regional level.

“We are continuously expanding the coverage of the program by partnering with key government officials and offices. The first district of Davao has one of the largest populations of women micro-entrepreneurs. Together with Congressman Karlo Nograles, we will reach a larger audience and bring the program to those who can benefit from it the most,” said Gilda Maquilan, 5by20 Lead, Sustainability Manager of Coca-Cola Philippines.

The 1st District of Davao City covers the central business district and neighboring suburbs, where a great concentration of micro and small enterprises are located. The office of Congressman Nograles will identify the qualified women for the program and provide the training venue, among others.

“The empowerment of women is at the core of our platform. Over the years, we have helped women in our district through our various livelihood programs. The Coca-Cola STAR Program is a great opportunity to enhance the capabilities of our women micro-entrepreneurs and help them provide more for their families,” said Nograles.

The Coca-Cola STAR Program is part of the 5by20 global initiative of The Coca-Cola Company, which aims to empower 5 million women within its value chain by 2020. The program initially targeted Filipino women engaged in micro-retail enterprise such as sari-sari stores but has expanded to include women in other marginalized sectors since its launch in 2011.

Today, the Coca-Cola STAR Program is implemented in over 54 locations nationwide and has impacted more than 80,000 women. The program has continuously embraced other sectors including distressed female overseas Filipino workers (OFWs) through a partnership with the Overseas Workers Welfare Administration and the National Reintegration Center for OFWs of the Department of Labor and Employment, beneficiaries of the government’s conditional cash transfer program or the Pantawid Pamilyang Pilipino Program (4Ps) in coordination with the Department of Social Welfare and Development–National Capital Region, Artisan Women of Tondo, and women who are in disaster-stricken areas.

The Coca-Cola STAR Program is also supported by Coca-Cola FEMSA Philippines, Alay sa Kaunlaran, Inc. (ASKI), First Community Cooperative (FICCO), Negros Women for Tomorrow Foundation, Inc. (NWTF), ASA Philippines, and National Confederation of Cooperatives (NATCCO).

Saturday, September 23, 2017

THE DANGERS OF SIDE EFFECTS PRESENTED AS MAIN EFFECTS


                In the medical world, proper use of words is highly called for because a simple mistake could complicate things usually unwanted for the patients. Because this field has full of jargons that mostly are too technical to not easily be sifted and digested by the general public, putting them in a layman’s term is indeed helpful.

                A good example of which are the words “side effect” and “main effect”. These, are more often than not, interchanged or used instead of the other. Doing so is not just wrong but also dangerous to the people’s health.

                A side effect of any substance pertains to the result beyond the main or primary action that is intended by the physician giving drug prescription. The doctor, likewise, foresees this extra consequence.

                For instance, the patient might not be conscious of the side effect of unwanted hair growth elsewhere on the body while using vasodilator drug called Minoxidil to treat hypertension. The physician, nevertheless, is very well aware about it, as well as other implications, such as burning or irritation of the eye, itching, and redness or irritation at the treated area. By and large, doctors suggest that patients should ignore the side effects unless serious and often alert the sick persons about their likelihood.

                But not all the side effects are boon. They are bane, too, hence, they are often used as a therapeutic benefit in the pharmaceutical industry. Like the Minoxidil which, initially was developed to treat high blood pressure. People taking it reported an unusual side effect: Hair began to grow on various parts of their bodies. In this case, the downside of the drug is controlled and employed for a beneficial and therapeutic effect judiciously. It is noted that the Food and Drug Administration (FDA) approved prescription of two percent (2%) Minoxidil topical solution for hair loss in men in 1988 and for women in 1992.

                An adverse effect, on the other hand, is identified as an outcome wherein the reaction occurs over and beyond the main and wanted action of a medicine. Both the physician and the patient don’t know about it as a consequence of taking such treatment. It can happen simply due to incorrect dosage. Undesirably, this is very harmful as it can exacerbate the prognosis of the disease. Occasionally, if the adverse effect is too serious, there might be a need for hospitalization.

                Just like the Sildenafil Citrate— a medication used to treat erectile dysfunction and pulmonary arterial hypertension. Its most common adverse reactions (≥ 2%) include headache, flushing, dyspepsia, abnormal vision, nasal congestion, back pain, myalgia, nausea, dizziness and rash. Patients should seek emergency treatment if an erection lasts over four hours. Patients should stop Sildenafil Citrate and seek medical care if a sudden decrease or loss of hearing and also that of vision in one or both eyes.

                Since side effects paired with adverse effects can be fatal and need to be reversed or given antidote immediately, a very extra cautious effort not to interchange them with the main effects in the prescription process must be always observed. After all, it’s the lives of patients at stake here.

                It’s ironic to note that people who seek treatments for their ailments or to prolong their lives become sicker or morbidly end up six feet underground simply because of such medical error. So, it’s still best to deal with health conditions like hair loss the natural way, especially with NOVUHAIR that offers the safe and natural effects.  

               With 19 natural ingredients—mostly standardized herbal extracts, essential oils and co-factor nutrients—it does not only help prevent the hair loss malady, but also aid in stimulating growth of the “crowning glory.” Set aside those chemical-based topical scalp solutions out there. Choose natural, choose NOVUHAR!

                Join NOVUHAIR’s survey and win tickets to the musical SOUND OF MUSIC staging at The Theatre Solaire from September 27 to October 22. For more information, visit Novuhair’s Facebook page: Novuhair Official.


                NOVUHAIR is available at Mercury Drug and other leading drugstores nationwide. For more information visit www.novuhair.com, like the brand’s official Facebook Page, Novuhair Official, and follow on Twitter at @NovuhairNatural. You may also call NOVUHAIR hotlines at 4136570 and 09228830575 and order online through lazada.com.ph and regaloservice.com.

Thursday, September 7, 2017

7th Jollibee Family Values Awards reveals 15 new finalists

CELEBRATING THE HEROISM OF FAMILIES.  The 7th Jollibee Family Values Awards Judges (sitting, from left) Jollibee Group Foundation Executive Director Gisela Tiongson, actress and host Dimples Romana, columnist Audrey Tan-Zubiri, parenting and relationship consultant Maribel Dionisio, Coca-Cola Philippines Public Affairs and Communications Manager Sam Sanchez (representing Atty. Adel Tamano), (standing, from left) inspirational speaker Francis Kong, Jollibee Global Brand Chief Marketing Officer Francis Flores, co-chairs Sen. Sonny Angara and Fr. Jett Villarin, news anchor Edric Mendoza, and Jollibee Philippines Human Resources Head George Wang III.

Jollibee has revealed a new batch of hero families vying for the 7th Jollibee Family Values Awards (JFVA). The annual search for outstanding families has named 15 finalists, from hundreds of entries submitted from all over the country and abroad.

After a rigorous screening process, five families from Luzon, five from Metro Manila, two from the Visayas, one from Mindanao, and two from the United States were handpicked to complete JFVA’s finalist slate.

Among the finalists are: Acula Family (Taguig), Felix Family (Pasay City), Lumbao Family (Pasig City), Matti Family (Taguig City), Rodriguez Family (Quezon City), Arquiza Family (Camarines Norte), Casaje Family (Rizal), Dickson Family (Abra), Macalintal Family (Oriental Mindoro), Mallari Family (Rizal), Caballero Family (Negros Oriental), Drake Family (Bohol), and Borela Family (General Santos City). 

Two OFW families, Castro Family (San Jose, California), and Salangsang Family (Sacramento, California), are also included in JFVA’s top nominees.

The finalists will vie for the six JFVA Family Awards and six Special Citations during the Gabi ng Parangal para sa Pamilyang Pilipino, the search’s culminating event, on October 11 at Crowne Plaza Hotel.

Jollibee’s 11-member panel of judges, co-chaired by Senator Sonny Angara and Father Jett Villarin of Ateneo de Manila University, will determine the winners of this year’s search.  The body is also tasked with confirming the JFVA partners’ recommendations for special citations.

First-time judge Fr. Villarin shares, “This is an eye opener for me. I have worked with Jollibee on several fronts, but this one, it’s heartening. I think that Jollibee is on target when it comes to values being honed, not only in individuals or groups, but as a family.”

His co-chair, Senator Angara, agrees: “Fr. Jett is man of the cloth and I’m a man of the law, but in both areas, the family is (considered) the basic unit. You want to build a better society? Start with the family.”

Actress Dimples Romana and Jollibee Group Foundation Executive Director Gisela Tiongson also join the JFVA this year. Completing the panel are returning judges - children’s advocate and columnist Audrey Tan-Zubiri, ANC news anchor Edric Mendoza, international speaker and author Francis Kong, Coca-Cola Philippines Vice President for Public Affairs and Communications Atty. Adel Tamano, parenting and relationship consultant Maribel Dionisio, Jollibee Philippines Human Resources Head George Wang III, and Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head Francis Flores.

Jollibee’s Flores says, “It is a monumental task for us to identify the JFVA’s winners, but a joyful one nonetheless. We are grateful for all families who have joined us over the years and have, no doubt, poured their heart and resources into their advocacies.”

Five exemplary families and one OFW family will each receive a P300,000 cash prize, Jollibee gift certificates worth P10,000, and a trophy designed by renowned sculptor Michael Cacnio. A P50,000 cash prize, Jollibee gift certificates worth P3,000, and a special plaque will also be conferred by Jollibee along with its citation partners to families with the following advocacies: Education (co-presented with National Bookstore), Environment (Maynilad), Children (Children’s Hour), Youth Empowerment (AIESEC) and PWDs (National Council for Disability Affairs.

The Jollibee Family Values Awards continues to sound the call for heroism among families on its 7th year. The search is made possible with the support from co-presenter Coca-Cola Philippines, official hotel partners Crowne Plaza and Holiday Inn, and campaign sponsors Devant and Hisense.

Wednesday, September 6, 2017

GetGo members earn rewards points with Lazada shopping.



GetGo, the lifestyle rewards program of Cebu Pacific, has partnered with Lazada for its Shop N’ Points feature, rewarding members with 1 point for every P10 spend on clothing and fashion finds, health and beauty products, gadgets and accessories, travel and luggage, and fitness and recreation items at the online shopping site. To earn GetGo points, members must log into their accounts at www.getgo.com.ph, click the “Shop N’ Points” tab under the “My Points” menu, and shop at Lazada. Photo shows Lazada co-founder and CEO Necmi Inanc Balci and GetGo Loyalty Division general manager Nik Laming formalizing the agreement. 

Thursday, August 10, 2017

GetGo partners with SM Hotels for rewarding stays and free getaways!

GetGo Loyalty Division general manager Nik Laming and SM Hotels and Conventions Corp. executive vice president Peggy Angeles seal the partnership during the MOA signing.

Spending a relaxing day or a week at some of the country’s luxurious hotels is now even more rewarding as GetGo, the lifestyle rewards program of Cebu Pacific, partners with SM Hotels and Conventions Corp. to bring its members closer to free flights to their dream destinations!

GetGo members can earn rewards points when they call Taal Vista Hotel at (02) 917-8225, Radisson Blu Cebu at (032) 402-9900, Park Inn by Radisson Davao at (82) 272-7600, Park Inn by Radisson Clark at (45) 598-7000, or Pico Sands Hotel at (02) 464-7800, to book a stay based on qualified room rates. Members need to mention their GetGo number when booking and present their cards upon check-in.

"We are very excited to launch this partnership with SM Hotels as it offers more relaxing and rewarding ways for our members to earn GetGo points, towards availing of free Cebu Pacific flights," said Nik Laming, GetGo Loyalty Division general manager.

“We are excited to partner with Cebu Pacific through its loyalty program, GetGo. Cebu Pacific is heralded as the leader in innovation and creativity in the country’s aviation industry. Since its foundation more than two decades ago, it has been one of the stalwarts in the promotion of Philippine tourism, a passion shared by our hotel properties," said Peggy Angeles, SM Hotels and Conventions Corp. executive vice president.

For more information on memberships and partners, visit www.getgo.com.ph, or call +632 71-GETGO (43846). The latest updates are also on GetGoPH's official pages on Facebook, Twitter and Instagram.

Wednesday, August 2, 2017

Win the hearts of hungry millennials with Bounty Fresh Saucy ToriKaraage



Bounty Fresh, one of the country’s leading poultry brands, has launched its newest product, the Saucy ToriKaraage, through a preview of its digital advertisement (www.facebook.com/bountyfreshchicken/videos/10154653286978379/) at the recent Manila Masters eSports Tournament.

The online video—which shows how to win a guy the “Saucy way”—revolves around a young millennial couple, where the man, intensely focused on playing DoTA, is being wooed by his lady love to take a break and have something to eat. And through the irresistible qualities of the Bounty Fresh Saucy ToriKaraage, the busy gamer was instantly swayed into devouring the delicious food she effortlessly whipped-up, the “Saucy way”.

Made of 100% all-natural chicken meat, the lean and tender meal is the irresistibly sumptuous quick fix that today’s young professionals need. With a preparation and cooking time of only 7 to 8 minutes, hungry, on-the-go individuals can enjoy a good-quality chicken meal without worrying about focusing on their current activities.

Bounty Fresh Saucy ToriKaraage comes in two delightful flavors—Teriyaki and Sweet and Sour sauces—ready to satisfy the appetites of fast-paced Filipinos. Indeed, whether you’re a gamer, one with a busy lifestyle, or just a regular millennial, Bounty Fresh has got you covered as it’s always ready to win you over the “Saucy Way” with the Saucy ToriKaraage, Saucy Sarap in an Instant!

Bounty Fresh Saucy Torikaraage is now available in leading supermarkets nationwide.

Friday, July 21, 2017

Cebu Pacific to provide airlift support to wounded soldiers, cops in Marawi


Image credit: www.cebupacificair.com

Cebu Pacific Air (PSE: CEB) will be providing airlift support to military and police personnel wounded in action (WIA) in Marawi City. On top of the free airlift on Cebu Pacific flights, the WIA government troops will also get baggage allowance of up to 40 kilograms.

In cooperation with the Armed Forces of the Philippines (AFP) and the Philippine National Police (PNP), this initiative aims to augment air support by the Philippine Air Force by helping move wounded government troops from field hospitals in the area to larger medical facilities of the AFP and PNP. Through this, field medical stations can be declogged, giving way for wounded soldiers and police personnel who need immediate medical attention.

"It is with deep gratitude that we accept this kind gesture of support by Cebu Pacific led by its President and CEO, Mr Lance Gokongwei, in the airlift of our heroes Wounded in Action in Marawi. This will not just afford our troops immediate treatment in hospitals that offer better facilities to aid their speedy recovery, but a meaningful gesture to make your Soldiers, Airmen, Sailors, and Marines feel that their sacrifices are being recognized and appreciated," says Marine Colonel Edgard Arevalo, Chief of the AFP's Public Affairs Office.

The officers and rank-and-file of the Philippine National Police and our families are grateful for this magnanimous expression of kindness and compassion by the management of Cebu Pacific to provide life-saving medical evacuation to policemen who are wounded in fighting local terrorists in Mindanao. This is not the first time that Cebu Pacific extended a helping hand to our troops. We cannot thank them enough for keeping the Filipino spirit of ‘Bayanihan’ alive in such crucial time of emergency,” says Police Chief Superintendent Dionardo Carlos, Chief of the PNP Public Information Office.

WIA government troops who are fit enough for commercial flights can be accommodated on Cebu Pacific flights from Cagayan de Oro (Laguindingan Airport), and flown to any CEB domestic destination. Currently, Cebu Pacific has direct flights from Cagayan de Oro to Bacolod; Tagbilaran, Bohol; Cebu; Davao; Iloilo and Manila. By July 26, CEB will also fly direct between Cagayan de Oro and Zamboanga City.

On top of the airlifting of WIA government troops, CEB is also airlifting cargo of relief goods and other humanitarian assistance for affected residents. Donors may coordinate with the GMA Kapuso Foundation or the Philippine Business for Social Progress for packing and transport arrangements of their donated goods.

Cebu Pacific will continue to provide free cargo support for relief goods and other essential items for displaced residents of Marawi City  and adjacent areas from various organizations, most notably the Department of Social Welfare and Development. These include food and water; medicines; bandages; clothing and other necessities. The airline has provided equipment support to the Office of Civil Defense in the transport of humanitarian assistance.

Wednesday, July 12, 2017

Bounty Fresh Saucy ToriKaraage: a quick fix real meal for young professionals


Today’s young professionals need not worry about having a real meal that is quick and easy to prepare. The country’s leading poultry brand, Bounty Fresh, launched its newest product, the Saucy ToriKaraage – a quick fix, 100%  all-natural chicken meal.

Preparing a real meal is never easy. Just the amount of time and the number of steps involved is more than enough to overwhelm young professionals who have just arrived home from a long day at work.

With great focus on their career growth and passions, today’s young generation do not have the time to wait for meats to thaw, chop vegetables, and find the perfect mix of condiments.  Food must be quick and easy to prepare, involving a maximum of three steps.

And that is all it takes to prepare the Saucy ToriKaraage – 7 to 8 minutes of cooking and it’s like having your favorite meal served.

Made with only the freshest chicken and with two flavourful variants to choose from – Teriyaki and Sweet and Sour – the Bounty Fresh Saucy ToriKaraage definitely meets the demands of young professionals and their fast-paced lifestyle. It’s an all-natural chicken meal that does not require complex preparations.

The Bounty Fresh Saucy ToriKaraage is now available in leading supermarkets nationwide.

Friday, July 7, 2017

Mplify presents the first Restaurant Engagement Conference



Mplify is a marketing company established with a good purpose and powered by great passion to help businesses reach its full potential, amplify their businesses, and to provide business solutions through various marketing strategies and PR campaigns.

The first Restaurant Engagement Conference is by Mplify on August 12, 2017 at Marco Polo Hotel, Ortigas, Manila. It is an event dedicated to F&B Industry to be attended by SMEs, new brands, aspiring restaurateurs, F&B Professionals, and restaurant owners. REC aims to Recreate your brand for today’s new trend, Empower local crafts and businesses, and Capture the right market which will be discussed by our respected speakers in order to utilize strategic marketing tools that will optimize Restaurant business performance in which Customer Engagement is the NEW RULE of the GAME.

Mplify is grateful to its generous Sponsors and Strategic Partners: Maybank, Globe MyBusiness, 7,107 Culture + Cuisine, Agape Pastries & Tartines, Mrs. Fields, Kitchenails, Mode Devi, Leaprenuer, Ink-All-You-Can, Karuva Travel & Tours, Where To Eat Philippines, Nail It!, Color Ads and Digital Services Inc., MAPI, YanYan International, and Derm Care. And to our Media Partners: Manila Standard, manilastandard.net, Global News Network (GNN), Asenso Pinoy, Chinoy TV, Manila Bulletin, Business Mirror, Business World, Inquirer Mobile, Experience Travel and Living, Business Insight, Pilipino Mirror, SMNI, HUE Channel, Entrep TV, Remate Express, The Village Connect, Psst!, Pinas, Peoples Journal, and Women’s Journal

REC is dedicated to support Children’s Hour as its beneficiary to help One Children One Hour at a time.

To register, visit www.mplify-ph.com and follow our social media accounts for REC updates in Facebook page @mplifyph and Instagram @mplify_ph.

For othe inquiries, you may reach us thru our mobile numbers: 0998.887.6063 / 0977-3597602 or email us at mktg.mplify@gmail.com.

Wednesday, May 24, 2017

Turning brushing a fun activity



Brushing teeth is something that we need to do three times a day for health reasons. Yet many people still miss on doing this for different reasons.

Sometimes, our kids also have a hard time doing this so parents should really make sure to guide them and see to it that this is fulfilled every meal.

Now, how can you make brushing more fun for the family especially for the kids? Here are some suggestions:

1. Provide your children a toothbrush to play with. Let him/ her brush his stuffed toy animal or doll's teeth while you brush his.

2. Let your kids brush your teeth, using your toothbrush of course. (Don't forget to do it again yourself later.)

3. Cheer with each tooth brushed as if it's one exciting event.

4. Use a brush that has their favorite characters.

Thursday, May 11, 2017

The gift of healthy ‘crowning glory’ fit for the queen this Mother’s Day



CLICHE it may be, but there’s indeed a woman behind the person we are today. And that’s no less than her—our mother. We used to call her nanayinay‘naymama, mommy or simply mom. Needless to say, she deserves more than that given the pivotal role she fulfills in rearing us from childhood to adulthood and possibly for the rest of our lives. 

There may be opposing beliefs whether that greater maternal instinct is biologically predetermined or socially imposed, but everyone would agree that a mother is hardwired to love and care about the whole family, especially the children, all the time. For better or worse, it’s always the welfare of everyone at home on top of her priority. 
No wonder she’s an epitome of a doting human being that touches everybody’s life. So, it’s but right to honor and return all the favors she has done for us. And what a better way to do this than this Mother’s Day.

Still drooling over the ways on how to spend this time of the year again with her? Well, you may opt for the basics of gift-giving from simple trinkets to expensive items. But take note, your appreciation of her is not equated by the tag price of your present. It’s the thought that counts, as an adage says. 

You may consider a set of hankies that will bring back the memory of her wiping out her tears of happiness upon knowing that she’s conceiving a li’l creature inside her womb. That’s you, of course. A loose yet comfy clothes shall make her remember that sort of a duster or preggy dress she wore in the laborious yet exciting “nine months” of gestation.

Why not a pillow that she could hug as tight as she embraced you after giving birth, or maybe a brassiere for protection of the very bosom she fed you with during infancy? A bed will bring to her mind your tot years when you started to crawl and roll over it freely.

Shoes are a girl’s best friend, too, like your mom. Either sky-high heels or flattering flats, there’s a pair to match every bit of her fantasy. For as long as it brings comfort to her feet, it's more than enough to reciprocate the ease you had when you took your first walk with her guidance back then. If it isn’t her thing, though, a flip-flop will cause her to think that she also disciplined you through the proverbial “rule of slipper” hit on your buttocks while you were growing up.

Much to her delight, a bling ring will be worthy of your dear investment to show your deep appreciation of her just like when she never failed to recognize you with a pat on the back for simple good deeds or a job well done in your lifetime.

Stuck for an idea yet? Here’s a simple but meaningful token of gratitude that for sure will make a big difference and, eventually, pull off a surprise for the celebrant herself: The NOVUHAIR 3-in-1 pack which includes the topical scalp lotion, herbal shampoo and conditioner. Yes, you read it right. 



Still not convinced enough, why don’t you spray a liberal amount of NOVUHAIR topical scalp lotion onto your mom’s scalp and massage it for five to ten minutes. You may not even know that with such a plain gesture of yours, it can melt her heart as it reminds her of the past when she used to do the same thing while you were still young, either as a trick to put you easily on a slumber or merely a relief every time you got sick. Those caressing hands of yours, likewise, imbibe your act of giving back the “natural care from mothers” like her. 

Whatever impression it may have on her, what’s tangible she could gain is that you’re giving her nature’s gift of health. NOVUHAIR Topical Scalp Lotion is so unique that it combines 19 natural herbs, essential oils and co-factor nutrients––all working synergistically to help address hair problems from growth to vanishing. This breakthrough product helps to rejuvenate, nourish and maintain the moist of her tress from root to tip, aids in stimulating the growth of her hair and helps prevent it from excessive falling, while improving the overall appearance.

More than anything else, NOVUHAIR 3-in-1 pack may be one of the most precious gifts that your mom could ever receive in her entire life. Well, she’s the most important woman in your life after all. Hence, she deserves to be treated like a queen with that vibrant, bouncy and shiny “crowning glory.”


NOVUHAIR 3-in-1 pack is beyond compare. So, don’t think twice to wrap it as your present for her this Mother’s Day and, if ever, for life. Head on to any Mercury Drug and other leading drugstores to get a dose of nature’s answer to hair loss.  For inquiries, call 413-6570 or 0922-8830575, and visit www.novuhair.com for more details. Follow us on Twitter @NovuhairNatural and Instagram @NovuhairOfficial for promo announcements and exciting updates.

Wednesday, May 3, 2017

A Delicate Balance: A Window to the Batanes Way of Life


The Department of Environment and Natural Resources (DENR) describes Batanes as "A blend of breathtaking scenery, abundant biodiversity and rich cultural heritage."

Once you experienced Batanes, there are not enough superlatives to describe the beauty of Batanes, the country’s northernmost and smallest province.

The popular images of Batanes are those of breathtaking verdant landscapes and blue waters, alternately agitated and calm. These northernmost Philippine islands have long been part of a traveler’s must-go-and-experience list.  But Batanes is more than just a weekend getaway.

“A Delicate Balance: Batanes Food, Ecology and Community” reveals why. A project of The Museo ng Kaalamang Katutubo (MusKKat), this handsome book explores how food, ecology, nature, and tradition, have shaped the Ivatan way of life in the last 4,000 years.  It also explains too that the Ivatan and the Itbayat, people of the Batanes, knew well how to husband resources through aeons, without depleting or otherwise compromising nature. 


While the authors, Corazon S. Alvina and Marian Pastor Roces, make sure to point out that food habits are radically changing, particularly with thorough-going links with the cash economy now in place, there remains more than enough facets of the old nature-and-culture system to recognize its form and its reasons for enduring. 

Complemented with insightful photographs by Neal Oshima, the book shows the intricate but robust relationships within the communities of the Batanes, and how traditional Ivatan and Itbayat food is interconnected with the islands’ microsystems.  In one of the notes in the book, Roces writes that while “A Delicate Balance: Batanes Food, Ecology and Community” is a food book, it is not necessarily a food book. Food is only an access point into the Batanes human-in-biosphere ecosystem.



Officially launched last November 2016, the book is a result of the collaboration with, and the consolidation of the substantive research work of, archaeologists, anthropologists, boat makers, botanists, Ivatan experts and cooks, a professional urban chef, nutritionists, geologists, sea current specialists, and zoologists. Get a copy of “A Delicate Balance: Batanes Food, Ecology and Community” via www.phfoodecosystems.com for only P3,850.  

Tuesday, May 2, 2017

The Manila Bulletin Junior Journalist Summer Camp 2017



Does your child show some signs that he or she has an interest in a career in media?

Are you seeing a future Jessica Soho or even an Anderson Copper in your kids?

The good news is one of the leading and well-respected newspaper in the country is offering a summer camp for kids like no other.

Enroll your children to the MANILA BULLETIN JUNIOR JOURNALIST SUMMER CAMP for kids aged 6 to 17, which will be held at the Manila Bulletin Ballroom, 5th level, Manila Bulletin Building , Intramuros Manila.

This will be from May 8 to 19, 2017,10 days, Mondays  to Fridays, three hours per day per level; (Primary -2-5pm, Secondary 9am-12nn). This is the fourth year that Manila Bulletin has organized this enriching camp for kids.

Instead of your usual summer activities that comes in piecemeal , the Manila Bulletin have put together a program that offers a variety of fun activities with learning as a major part of it all.

For a reasonable investment fee of P3,500,  your child gets a t-shirt/ uniform, ID, writing materials, and daily snacks.

This is also one of the broadsheet's major activity in promoting our main advocacy of Reading and good values to the young.

Former campers have emerged impressive, academically, confidence level and inter-personal skills. This gives an  affirmation to express a guarantee that your kid/s will have fun throughout the program, or your money back!

How do they do it? MB loves what they do and they are just too happy to share what they can in creating a well-read and  informed society, one baby step at a time, and this can start with the young ones with us and/or around us.

Are you game to partner with Manila Bulletin on this ?

Any questions related to this , you can contact Ms. Badette Cunana  thru Smart #09216054973 or Globe #09062093639; thru my direct line #524-7884, thru messenger in her FB account Badette Cunanan or even via Viber.

Tuesday, April 25, 2017

Love stories galore in the return of Wattpad Presents


What do women of all ages look forward to everyday?

It's that simple feeling of being loved by her husband, boyfriend, family, friends and other special people in her life. That's why ladies loves chocolates, flowers and date movies. 

You can also add in the list TV series that they religiously follow day after day. The good news is, a popular brand that has become synonymous to feel good stories is making a comeback soon. TV5 announced in a grand event at Makati Shangri-La today that Wattpad Presents will return to the boob tubes on April 29!

In the photo (from left) are TV5 Head of Programing Mel Yazon; TV5 President and CEO Chot Reyes; Unitel/Straight Shooters President and CEO Madonna Tarrayo; and TV5 Head of Marketing Lloyd Manaloto.
TV5 has always been crafting different sets of entertaining television programs based on the audience’s interest. It can be attested in the wide range of genres that is being offered on TV5. There are seat-grabbing action series, enjoyable animated shows, amusing tagalized films or series and now TV5 is letting you experience a whole new level of kilig as it brings back a much better and kilig-filled Wattpad Presents!

As the show returns to your television screens, be prepared for an all new exciting set of stories that everyone – especially millennials can surely relate to! May it be falling in love with a best friend, a love story with a dark twist or a love triangle, you name it, Wattpad Presents will have it.

To make sure that every scene is created with the highest production value, episodes will be produced by production houses known for quality films and commercials – Unitel and Firestarter, to name a few. The comeback of Wattpad Presents will also feature more popular titles and authors from varied genres like rom-com, romance with a bit of action, and even romantic horror stories.

To give you a glimpse of what’s in store for your Saturday Night Kilig Sesh sa Wattpad, here are the first four stories that will be featured:

In the photo (from left) are the stars of the pilot episode of Wattpad Presents: Destined airing on Saturday (April 29) - Ben Isaac, Kate Alejandrino, and Sarah Carlos with  TV5 Head of Programing Mel Yazon

(1) “Destined” written by Blue Maiden, which has reads of 22.4 M and the Wattys 2015 winner. The story involves a love triangle that will also leave a question to viewers “Who do you choose? The one you love or the one who loves?”  The premiere episode, which promises to give everyone a “kilig” experience, stars former theater actress Sarah Carlos as Kayla; Ben Isaac, who was Dubbed as one of Chalk Magazine’s Hottest Male Celebs, as Kean; indie actress Kate Alejandrino as Krystal, and Candy Cutie Raphael Robes as Dwayne. Jaime Habac Jr., director of “Im drunk, I Love You”, will direct the premiere episode.

(2) “Just the Benefits” written by Beeyotch, which reached 28.9M reads. The story is about a power couple who still find themselves still drawn to each other after breaking up, so they’ve decided to keep it casual and just enjoy the benefits without any labels.

(3) “Unlucky I’m in love with my Bestfriend” written by Stupidlyinlove, with 38.1 M reads and was published by Summit Pop Fiction. The story is about BFFs Zandra and Zendrick.  As time goes by, Zandra finds herself falling in love with her bestfriend.

(4)Special Section” written by Onneechan, with 17.5 M reads. This is a story about a very controversial high school “Special Section” wherein strange series of events occurred with a romantic mix.


So mark your calendars and get your regular dose of Saturday Night Kilig as the all-new Wattpad Presents premieres on April 29, 9:00 PM only on TV5, your Kapatid Network! 

Wednesday, April 19, 2017

Midea Gas Ranges: Withstanding the test of Filipino-style cooking


Whenever Filipinos are preparing for a big celebration, whether it is for birthdays, fiestas or family reunions, the kitchen sure gets so busy with all the cooking that needs to be done. All hands are on deck as all available chopping boards are brought out and batches of ingredients go through knives before getting them in the pots. While some ingredients are boiled or steamed before they are combined with the other ingredients to complete the dish, there are some that gets the heat treatment by frying, grilling, or roasting. This is how Filipinos do their feasts as one big community or one big family, helping each other, and then finally bonding over the dishes that they labored for.

A lot of kitchen appliances get battered every time there is a big feast coming up, especially the gas stoves and ranges, because they catch all the mess from pots dripping with sauces that usually get caked on the surfaces. This could rust the body or some other parts of the stove and eventually affect its performance and eventually cause it to become unusable. The world’s leading manufacturer of consumer appliances, Midea understands the nature of how serious Filipinos are when it comes to cooking meals for their feasts. The varied culinary influences the country got from the Chinese, Malay, Spanish and other contemporary cuisines has kept the Filipinos’ passion for cooking burning bright, as some age-old traditions are being passed down, rediscovered, and reinvented by the younger generation.

Younger families who trace their roots from far-flung provinces are bringing in their family’s tradition to their very own homes, where there might be not enough open space for a fire pit for roasting and grilling, or those big and heavy gas ranges that could fire up a big wok and take in enough volume of food enough for a good portion of the family clan or barangay. Luckily, these young generations of families could still continue to enjoy and pass on further their family’s great recipes with Midea’s newest lineup of gas ranges that are specially designed to surprisingly withstand the test of Filipino cooking. They have three models, two of which has an oven volume of 58L, while the other has a bigger one with 65L, each of which could accommodate 4 pans and pots cooking simultaneously. These sizes are more than enough to take in big batches of liempo or fish to grill, or a big slab of pork belly, rolled into a porchetta stuffed with tanglad and other ingredients that makes a lechon flavorful.

The 65L model has its own thermostat, which makes it easier for any home chef to control the temperature in the oven and serve only the best home-cooked Pinoy favorites. It could even function as a rotisserie, so that it could cook any kind of meat evenly and perfectly. And with its tempered glass lid, monitoring your culinary specialty with the gas range door closed is a breeze. While all of the models are using SBT burners to make every cooking experience safe, the 65L model even has a flame failure device to keep gas from building up within the appliance. These features do not only assure the safety of everyone and getting every family member involved and to bond in the kitchen, they also enable  Midea’s gas ranges to be handed down to the next generation.

Cooking in large volumes and very frequently could lead to a burnout, with gas tanks running out of fumes to keep you going. One of the 58L models has a hot plate where it uses electricity to heat up the pans and allows you to cook. This could be helpful in keeping the whole kitchen running, even if it is just one stove cooking and everyone is taking a quick break to wait for an LPG refill or replenishment. After everything is done and everyone in the family, friends, or guests are satisfied with the feast, cleaning up the Midea’s gas ranges is absolutely friendly because its body is made out of tough stainless steel.

Midea is also confident in giving their customers a 2-year warranty on parts and labor along with a 5-year warranty on burners. This could only mean that Midea’s lineup of gas ranges are there to stay in the kitchen for a very long time, dealing with more hard core cooking, Filipino-style for the years to come. With that much time, another younger generation of family members will be ready to take on the family tradition and hopefully pass on the cooking torch as well.


For more information on Midea’s products check out their website at http://midea.com.ph and Facebook page https://www.facebook.com/MideaPhilippines.

Monday, March 27, 2017

Mom’s love and Gardenia make a pocket full of fun, filling treats for kids


We know that Mom stands for “Master Of Making-things-work-out.” And the cliché of the tired moms doing all of these chores, cooking, and taking care of the kids has evolved into an empowered woman who could still do everything in house but still manages to work with their chosen career paths, whether they go to the office or work from home. Busy as she is juggling various roles, from taking care of the household to also providing whatever the whole family needs, she is best known for her foremost role: to be a loving, caring, giving mother.

But being a “M-O-M” is no easy feat, and sometimes, moms do need some help in order to make things work out with not just paying the bills, helping out in bringing some food on the table, or sending their kids to school. Most importantly, moms are expected to be there for their children, in taking care of them and witnessing the milestones that their children achieve— showing much of their love for their kids. When kids are attending school or having some fun times with their playmates, they could only feel their mom’s love most of the time with the “baon” she prepares for them.

Moms could whip up some meals that her kids will definitely love because of how very well she knows her children, but when she is pressed with the time needed to prepare she would definitely find a great ally in Gardenia-- a soft, freshly-baked bread that is great-tasting and nutritious. Helping hardworking moms everywhere to show their kids a pocket full of fun and a mother’s love, the country’s leading bread maker now introduces its newest product that kids will surely enjoy --the Gardenia Pocket Sandwich.

Made with two slices of soft and luscious white bread, Pocket Sandwich has no edges and is perfectly sealed, making it a convenient snack for the kids and not messy to eat. Because it is made by Gardenia, it is guaranteed safe because these sandwiches are produced in a clean and sanitized environment. Now, moms need not worry about sandwich preparations every morning and can now have more time for their kids. Gardenia pocket sandwich is easy to carry around in their lunch boxes or bags, so kids could bring them to school and enjoy the energizing “baon” during breaktime or in-between playtimes.

The sandwich is baked fresh every day so kids can enjoy chocolate and peanut butter sandwiches anytime and anywhere. While kids are at school or around the neighborhood playing with their friends, any mom would know that their kids need all the energy and nutrition from what they eat. Any mother knows that a growing child who eats all the right healthy food could enjoy more from their childhood, and grow up strong and fit.

Which is why both Gardenia Pocket Sandwich variants are high in iron, which contributes to normal formation of red blood cells and hemoglobin; high in Vitamin B1 that helps release energy from proteins, fats and carbohydrates; and has vitamin A, which is essential for the function of the eyes. Gardenia understands the plight of any mom who wants only the best for their kids. And they hope that with these new Pocket Sandwiches, Gardenia can ease off some of the work load from the busy life of a mom.

For only Php 15.00 (SRP), kids can now enjoy the newest Gardenia Pocket Sandwich, available in leading supermarkets and convenience stores near you. For more information and pocket full of fun, like Gardenia on Facebook at GSnack Treats or visit www.gardenia.com.ph.