Wednesday, June 26, 2013

National Wellness Day 2013: A Big Success

Some of the organizations which participated in the National Wellness Day (from top left): Petron Corporation, PMAP Secretariat, SGS Gulf Limited, Canon Philippines and UCPB, the lead site of the activities in NCR.
Filipino workers from all over the country and even overseas participated in the National Wellness Day activities last June 21.

The People Management Association of the Philippines (PMAP), the premier organization of HR practitioners and people managers, successfully held the nationwide activity that promotes health and wellness in the workplace as one of the most important issues that companies need to address today. Almost 100 member companies from Luzon, Visayas and Mindanao have organized different wellness activities in their respective workplaces on the said day. The highlight of the celebration is the 7-Minute PMAP Wellness Moment, a quick wellness activity that involves stretching and meditation to be done simultaneously across the nation by employees at exactly 3:00 pm.

This PMAP initiative, in Partnership with Healthway Medical, even reached workers from the Guam office of one of their members, SGS Gulf Limited, who performed the activity along with their colleagues based in the three offices of the company in the Philippines. With the success of the event, PMAP is pushing for the National Wellness Day to be done annually every third Friday of June.

Furthermore, on October 2013, PMAP will hold a fun run at CCP Grounds, Pasay City as the culminating event of the organization’s efforts in promoting workplace wellness this year. Aside from targeting more than 1,500 participants in the fun run, the event also aims to provide a venue for different organizations to showcase their respective wellness initiatives. 

Tuesday, June 25, 2013

Lamoiyan Corporation continues to be Pinoys' pride

Fully Filipino-owned Lamoiyan Corporation has more reasons to smile as it continues to bring world-class quality yet affordable products that never fail to earn the peoples' trust and loyalty, especially now that the company is in its 25thyear of existence.

 In perfect time with its Silver anniversary this year, the company now has more than 30,000 fans in leading social network site Facebook, and still continuously growing – a feat that only proves the unstoppable patronage it gains from the local market.

Hapee’s Facebook page served as a venue to connect with the brand’s market, most of them Filipino moms. Not only that the site served as a tool for  to reach out to its market, but also it served as a page where fans can get practical household tips and useful parenting advice for everyday. And when the page reached its 10, 000 mark,  took the chance to hear more from their fans and asked them: "Bakit ang toothpaste mo?"

From among the thousands of statements made during the campaign, one of the most convincing ones was that of Daisy Villadores de Belen, who admits that their family already tried almost all the toothpaste brands available in the market and yet they still stuck to  for her kids really love the taste that is not too spicy. With this, she writes: "Happing happy kami sa Hapee."

The same reason was also given by Era Mae Dagondon, who particularly liked Hapee’s flavorful taste, not to mention its refreshing effect to the mouth and the softness of the bubbles she feels every time she brushes her teeth. Meanwhile, Filomena Villanueva swears that it's "really worth it without the need for a mouthwash”.

Apart from its world-class quality that is comparable to other more expensive brands, what's also keeping consumers loyal to  toothpaste is its reasonable price. According to Michelle Talaboc, while prices of some commodities continue to go up, it's good to know that Lamoiyan remains affordable, especially for those who have less in life. This, in turn, gives her a reason to smile amid life’s challenges.
For practical mothers who want only the best for their family,  toothpaste is indeed the right choice for them. Belinda Maravilla, who considers herself so meticulous in choosing every product she buys, shares that it's only that her family is very satisfied with given the kind of dental care it provides and yet friendly to the budget.

The self-confessed frugal Merly Onayan, on the other hand, cites that she, who values the hard-earnings of her husband, won't settle for something expensive if there's an alternative that can also give the best result in oral hygiene. Because Rho-anne Repre considers the brand as the "Hapeeness ng pamilya ko, Hapeeness pa ngbulsako!" she indeed gives the consuming public a convincing statement that they need not have to spend more just to have a beautiful smile.

Beyond the wonders of Hapee toothpaste as a product, the legacy behind it also contributes to its big following. It is a known fact that Lamoiyan Corporation is a 100 percent Filipino firm established in March 1998 by no less than its visionary owner, Dr. Cecilio K. Pedro who, despite the unfortunate closure of his first business venture Aluminum Containers, Inc., was not discouraged but instead opted to challenge the big multinationals by introducing a purely local brand that is of the same quality as theirs.  

Seeing the company's humble beginnings, Cristina Lim stresses that toothpaste truly reflects the very distinct Filipino quality that is "masikap" or "diligent," which can be at par with the best in the world. Proud of the company and its founder's success, Ria Tacderas Bahri, meanwhile, says that it is but proper to love and patronize a brand made by a Filipino for the Filipino. What's more, Lamoiyan sets a good example as a firm that offers equal employment opportunities for hearing-impaired individuals which, for Ace Mendoza, only shows that it truly cares for the people.

These responses, which also share the same sentiments with the rest, clearly reflect this: That Hapee toothpaste is truly a world-class yet affordable brand in the market today made by a homegrown company that is Lamoiyan Corporation, whose mission to produce quality products as well as create opportunities for the people for the betterment of the country, is truly a source of Filipino pride. Visit, for more household tips and to know more about  toothpaste.

Tuesday, June 18, 2013

Have some “WE Time”

Moments are most enjoyable in the company of special people. Getting together with family, friends, significant others is important in celebrating and enjoying life.

Occasions such as birthdays and weddings and milestones like graduation and career promotion, are more fun when celebrated socially. Gathering with special people allows us to share our stories, engage them with our feelings, and interact with them. This is why a local distiller encourages Filipinos to have some “we-time.”

 “Getting together with family and friends or ‘we-time’ is equally important and can be just as relaxing,” says Von de Torres, Managing Director, Emperador Distillers.

The best way to have “we-time” with friends and loved ones is over fine food and good wine.  A glass of good real sweet red wine can create a difference in every celebration. As it denotes grandness, having wine can make even very simple occasions unforgettable.

Emperador Distillers brings Rossi Sweet Red, a sweet red wine crafted from grapes grown in California’s sun-drenched vineyards and bursting with flavor and aroma, as your perfect companion for making every “we-time” more fun and remarkable. It has layers of vanilla, bright cherry and wild raspberry flavours, creating a different kind of sweetness.

According to De Torres, every “we-time” can be made more memorable with Rossi Sweet Red. “‘We time’ can be made sweeter. Rossi Sweet Red is best suited for the Filipino palate—a different kind of sweet but still real red wine.”

Apart from its unique sweetness, Rossi Sweet Red proves it goes well with any celebration. Not only can it be paired with nearly any kind of food, but may be enjoyed—on-the-rocks—making it a great alternative to regular beverages (e.g. sodas, juices, iced tea).

“We’re used to partnering food with sodas or any cold sweet beverage so sweet red wine is a natural progression. Its sweetness and appropriate alcohol content, plus the cooling sensation of ice cubes make Rossi Sweet Red on-the-rocks your drink for ‘we-time’.”

“We-time” provides a chance to create shared experiences and stories with friends and loved ones that stand the test of time. Collective memories are made in every “we-time” spent. Make sure that these are good and happy recollections. Celebrate and cherish them the best way possible, with Rossi Sweet Red.

Monday, June 3, 2013

Transform yourself with Schick

“Look! Up in the sky!
It’s a bird… it’s a plane…
No! It’s Superman!”

These are the classic line from an animated TV show that I used to watch in the 80’s. Actually it was only my older brothers who are fond of the Man of Steel before. I only got to appreciate Mr. Clark Kent’s alter ego when one of my uncles bought a set of the live action Superman movies starring then Hollywood heartthrob Christopher Reeves.

 Today, I am still a fan of the man from planet Krypton. It’s a fans club of sort at home with my husband and 4-year old son sharing the same interest. We have shirts with the iconic “S’ emblem and Superman toy figures, tumblers, mugs and key chains.

Only recently, we turned one boring afternoon at home into something super.  My husband and I were having our meryenda when he popped the question: “If you had the powers of Man of Steel for one week, how would you use it?”

Being the gentleman that he is, my husband let me to answer it first. Actually, this is just his way of getting enough time to think of the best response possible.

Having super powers for a day would be quite an experience. For a week? That would be a blast! The first thing that I’ll do would be for Mother Earth. I’ll fly outside our dear planet to check if I can do something to fix the big hole in our ozone layer. I would also put off bush fires or forest fires happening in different parts of the world. And if I see illegal loggers and miners, they better stop what they’re doing or else.

The next things that I want to accomplish are for our country. I’ll island hop (literally) from Luzon, Visayas and Mindanao and reach out to our kababayans who don’t get enough help from the government.  I’ll ask our president (well, P-Noy seems to listen to beautiful women, what more if she can also fly) for food and medicine supplies and other basic necessities and I’ll bring them to remote places in the Philippines where aid is badly needed.

For the last two days of having superpowers, I might spend it with my family just like what I do on weekends as an ordinary working mom. I’ll fly my husband and son to the great places I was able to see during the 5-day superhero on duty journey.

Speaking of my super experiences, how would you like to win Superman premium items and special invites to the special screening of Man of Steel.  Join Schick’s Superman promo by clicking the image below. This is definitely one super movie adventure only from Schick. Free Your Skin.

Schick's Superman Promo
Per DTI-NCR Permit No.1843 Series of 2013.

Saturday, June 1, 2013

Hassle-free with world-class quality and affordable products

How far can you go with P5? Citing rising inflation rates, economic think tanks agree that P5 is the new P1 of today.

But for practical mom Edith Dimalanta from Malabon, she still finds the P5 in her purse valuable, especially every time she goes to a nearby sari-sari store to buy a personal hygiene item her family cannot live without. “Nakakabili pa din ako ngsachet ng toothpaste sa halagang limang piso (I can still buy a sachet of toothpaste for P5,)" she beams, "at yun ay ang toothpaste (and that'stoothpaste)."
With a product that's more affordable than other leading brands, she says that buying a quality yet affordable tooth care product remains possible for an average Filipino family like them amid rising costs of living.

"Salamat sa mga gumawa ng toothpaste at iba pang household at personal care item dahil may quality of life na ang mga pamilya ngayon sa pamamagitan ng kanilang de-kalidad at affordable na mga produkto (We thank the makers of toothpaste and other household and personal care items because families can now live quality lives through their better yet affordable products," notes Ronald Serillos, a cab driver and father of five from San Juan.

Not too many know that behind this all-Filipino brand is Lamoiyan Corporation. Headed by a visionary, Dr. Cecilio K. Pedro, Lamoiyan Corporation dared the giants of the toothpaste manufacturing industry and provided consumers with a world-class quality yet affordable alternative oral care product. It was in 1998 when his business venture that supplied aluminum toothpaste tubes to multinationals closed shop due to the shift from using aluminum to plastic tubes. However, it opened the door for him to establish Lamoiyan Corporation in March that same year.

“We introduced world-class quality toothpaste at affordable prices so Filipinos can afford to brush their teeth regularly, especially those in the provinces where toothpaste and toothbrush are expensive. That dream pushed us initially and we were not afraid to face the giant multinationals because we believe there is the need to help Filipinos, particularly the poorest of the poor,” says Dr. Pedro, President and CEO of Lamoiyan Corporation.

Since day one, the company lived up to its corporate mission—to help improve the quality of life of Filipino families through world-class products. From creating the phenomenal dental care product toothpaste, the company also expanded to include household and personal care brands like Gumtect, Kutitap, Dazz, and Licealiz.

By bringing essential products within reach of many, this brought 25 years of happy moments not just for the company itself and its people, but also for those who shared the journey with Lamoiyan Corporation. Maintaining the world-class quality and affordability of their products enabled customers to save money for other important things for their families.

"Ang pera na matitipid ko sa pagbili ng sachet ng toothpaste sa halip na mas mahal na brand ay malaki ang maitutulong sa akin. Magagamit ko pa itong pambili ng iba pang bagay na kailangan sa bahay o kahit sa baon ng mga anak ko(The money I could save from buying a sachet of toothpaste instead of the more expensive brands will really help me a lot. I could use it to buy other things we need at home or even for my kids’ 'baon')," cites Dimalanta.

Apart from the economic benefits provided by Lamoiyan Corporation’s products, consumers have remained loyal to the brand due to its world-class quality performance.  "Gaya ng kanilang dishwashing product [Dazz], ang mga plato namin ay laging malinis at malayo sa germs (Just like its dishwashing product [Dazz], it keeps our dishes always clean and germ-free)," bares Serillos.

Health-wise, the company also never compromises on this regard. Mindful of the fact that one of the reasons of kids’ absenteeism in schools are tooth decay and head lice infestation, Lamoiyan Corporation committed itself to be part of the solution via its and Licealiz Anti-lice Shampoo products.

"Madalas akong absent sa school dahil sa sakit ng ngipin (I used to be absent in school because of toothache)," says Homer Ellamil, a Grade 2 student from Batasan Hills Elementary School in Quezon City. "Dahil sa toothpaste, lagi na akong nagtu-toothbrush kaya wala nang sakit ng ngipin (Because of toothpaste, I can now brush my teeth regularly; no more toothaches.)"

 Meanwhile, for Princess Tejada, a Grade 3 pupil of Batasan Hills, whose head used to be infested with head lice, she tried Licealiz when Lamoiyan Corporation held its "Adopt-a-Barangay" program in their area. From then on, she never missed a class anymore.

"Dati, gumagamit ang Nanay ko ng suyod para maalis ang lisa sa buhok ko pero walang nangyayari. Nung sinubukan ko ang Licealiz, ang laking ginhawa. Di na nangangati ulo ko at madalas na ako pumapasok sa school dahil wala na akong lisa sa ulo (Before, my mother used 'suyod' to remove the lice in my hair but it was not effective. When I tried Licealiz, it helped me a lot. Now, I'm itch-free and I don’t skip school anymore because of lice infestation that made me feel insecure," she vividly recalls.

Tejada, together with Dimalanta, Serillos and Ellamil, are just some of the living proof of how excellent Lamoiyan products are that enable them to live worry-free lives. They remind us that the P5 seen today of no value, nevertheless, is worthy of keeping students in school.