Tuesday, September 4, 2012

Trend Alert: Fall 2012 Collection of Naturalizer® Footwear


Brown Shoe Company, Inc. in partnership with Retail Specialist, Inc., debuts the new Naturalizer® fall/winter 2012 collection which will be in stores October 2012.

Woman Avenue was lucky to be one of the invited few to take a sneak peak of the collection that is definitely eye-candy to any shoe lover like me.  We were privileged to meet Ms. Erika E. Szychowski
Global Marketing Head of Brown Shoe Company, Inc. who shared some good news and interesting information about Naturalizer.

Here's a little trivia about the brand: In 1927, Naturalizer had the revolutionary idea of creating stylish and comfortable shoes made just for women. The brand became known as “the shoe with the beautiful fit.” As Naturalizer celebrates its’ 85th anniversary, the brand continues to understand how truly comfortable shoes can help women move energetically through their day and live life to the fullest.

Naturalizer’s fall 2012 line offers women two key looks for Fall and Winter seasons:

• The British Are Coming: Gaining ground since the Royal Wedding, this trend takes cues from the swinging London subculture of the 70’s, timeless country classics are re-interpreted in a modern street-fashion way. Trend elements include traditional prints, tassels, and sturdy block heels. Wear this trend’s rural countryside style with tartan or plaids and stylish loafers.

• Launch Pad: As space flight becomes a reality for everyone, get ready for fashion to project into space-aged futurism. Trend elements include clean, simple lines updated with techno textiles, leathers and color blocking that take this look to “infinity and beyond”. Wear this trend with modern, sleek dresses with high-shine patent heels or skinny cropped pants; reflecting how “form follows function” is both simple and beautiful.

Comfort is a core essential to the Naturalizer brand heritage, and a priority in every shoe. What’s our secret? The N5 comfort inside every design. Amazingly flexible, lightweight, and cushiony-soft with cool, breathable linings. Naturalizer shoes keep you in balance and feeling fabulous...wherever life takes you!

Naturalizer shoes are sold in the Philippines at:

• Shangri-la Plaza
• Glorietta 4
• Trinoma
• Alabang Town Center
• Robinsons Place Manila 
• Robinsons Galleria
• SM Mall Of Asia
• SM Megamall
• The Block, SM North Edsa 
• Gateway Mall, Araneta Center
• Marquee Mall
• Ayala Center Cebu
• SM City Cebu 
• Abreeza Mall
• Davao
• SM City Davao
• SM Cagayan De Oro

Brown Shoe is a $2.6 billion global footwear company. Brown Shoe's Retail division operates Famous Footwear, a leading family branded footwear destination with over 1,100 stores nationwide and e-commerce site FamousFootwear.com, approximately 260 specialty retail stores in the U.S., Canada and China primarily under the Naturalizer brand name, and footwear e-tailer shoes.com. Through its wholesale divisions, Brown Shoe designs and markets leading fashion and athletic footwear brands including Naturalizer, Dr. Scholl's, LifeStride, Sam Edelman, Franco Sarto, Via Spiga, Vera Wang Lavender, Etienne Aigner, Avia, and ryk├Ą. Brown Shoe press releases are available on the Company's website at www.brownshoe.com.

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