Thursday, September 6, 2012

The Seven Super Berries

Clearer, sharper vision. Age-defying, healthier-looking skin. Better protection from free radical damage.

This isn't a list of some superhero's extraordinary powers, or any flawless and great-looking Gods or Demigods. It's only a sampling of the many health benefits that come with every bottle of the new InnerShine® Berry Essence (IBE).

Made by BRAND'S®, a company with a pioneering presence in the health and wellness industry for the last 170 years, InnerShine® Berry Essence is a delicious fruit-based, ready-to-drink essence that serves as a natural source of vital nutrients and powerful antioxidants. It contains the goodness of seven premium types of berries from Europe and the U.S.—acai berry, bilberry, blackcurrant, chokeberry, cranberry, elderberry, and strawberry—combined to form an exclusive "super berry" blend, providing health, nourishment, and protection in ways that no other fruit-based drinks can.

Available at Watsons, Landmark supermarkets, and Mercury Drug stores in the Greater Manila area at an SRP of P85 per bottle, BRAND'S® IBE is also fortified with Vitamins A, C, E, and zinc. It contains no added artificial colorings or preservatives, and bursts with an irresistible all-natural taste that also remains unrivaled by regular diet drinks and artificial supplements.

IBE’s Seven Super Berries. The seven super berries make every bottle of InnerShine® Berry Essence the perfect nutritional drink in today's increasingly stressful modern environment. As you carry out a very hectic and stress-filled work day facing the computer for long hours, exposure to many types of environmental pollution, spending late nights at work, and other situations that may create problems for both your skin and eyes, IBE works to deliver special benefits that promote supple and smooth skin and clearer and healthier vision. The berries, in fact, each have rich antioxidant qualities that help protect the skin and eyes from free radical damage, such as that caused by UV radiation, environmental pollution, and heavy visual workload.

Apart from shielding the eye cells, which make up the human body's most delicate and sensitive sense organs, BRAND'S® InnerShine® Berry Essence also packs vital nutrients that help improve overall health as well as support one's ability to have a beautiful, well-nourished body. The exotic acai berry has been heralded for centuries for the many benefits it brings to the body. Not only is it extremely high in anthocyanins, it has powerful antioxidants that help defend the body against life’s stressors.

The rare bilberry fruit from northern Europe, just like the acai berry, is also rich in anthocyanins to strengthen and protect the eyes’ blood vessels and help lessen eye fatigue, while the blackcurrant further enhances eye health with its unique ability to synthesize a biological pigment called rhodopsin (or "visual purple") that enables vision in low-light conditions.

Filtering intense sunlight and providing increased protection from constant exposure to UV radiation is the role of the chokeberry, a shrub fruit native to eastern North America. Thanks to its high levels of anthocyanins and flavonoids, chokeberry is also known as a dietary deterrent against diseases caused by oxidative stress.

Cranberry, on the other hand, is a nourishing fruit with a balanced profile of Vitamin C, dietary fiber, manganese, and essential phytonutrients. They are known to help protect the body from free radical damage, optimize urinary tract health and provide important anti-inflammatory benefits. Also with similar health-boosting capacities is the elderberry, which helps boost the immune system by driving the production of cytokines, the cell-signaling proteins used to regulate immune response.

Rounding out the IBE's set of seven super berries is the sweet, bright red strawberry. Like the cranberry and elderberry, it packs Vitamin C, dietary fiber, and phytonutrients. Strawberries have also recently been linked to the prevention of heart disease and diabetes, while stimulating proteins with antioxidant qualities.

Specially formulated with these seven super berries, BRAND'S® delicious new InnerShine® Berry Essence indeed packs a healthy punch. A chilled bottle a day of IBE not only serves to build a strong foundation for a lifestyle of health and wellness; it also brings the thought of having extraordinary powers closer than we can ever imagine.

Tuesday, September 4, 2012

Trend Alert: Fall 2012 Collection of Naturalizer® Footwear


Brown Shoe Company, Inc. in partnership with Retail Specialist, Inc., debuts the new Naturalizer® fall/winter 2012 collection which will be in stores October 2012.

Woman Avenue was lucky to be one of the invited few to take a sneak peak of the collection that is definitely eye-candy to any shoe lover like me.  We were privileged to meet Ms. Erika E. Szychowski
Global Marketing Head of Brown Shoe Company, Inc. who shared some good news and interesting information about Naturalizer.

Here's a little trivia about the brand: In 1927, Naturalizer had the revolutionary idea of creating stylish and comfortable shoes made just for women. The brand became known as “the shoe with the beautiful fit.” As Naturalizer celebrates its’ 85th anniversary, the brand continues to understand how truly comfortable shoes can help women move energetically through their day and live life to the fullest.

Naturalizer’s fall 2012 line offers women two key looks for Fall and Winter seasons:

• The British Are Coming: Gaining ground since the Royal Wedding, this trend takes cues from the swinging London subculture of the 70’s, timeless country classics are re-interpreted in a modern street-fashion way. Trend elements include traditional prints, tassels, and sturdy block heels. Wear this trend’s rural countryside style with tartan or plaids and stylish loafers.

• Launch Pad: As space flight becomes a reality for everyone, get ready for fashion to project into space-aged futurism. Trend elements include clean, simple lines updated with techno textiles, leathers and color blocking that take this look to “infinity and beyond”. Wear this trend with modern, sleek dresses with high-shine patent heels or skinny cropped pants; reflecting how “form follows function” is both simple and beautiful.

Comfort is a core essential to the Naturalizer brand heritage, and a priority in every shoe. What’s our secret? The N5 comfort inside every design. Amazingly flexible, lightweight, and cushiony-soft with cool, breathable linings. Naturalizer shoes keep you in balance and feeling fabulous...wherever life takes you!

Naturalizer shoes are sold in the Philippines at:

• Shangri-la Plaza
• Glorietta 4
• Trinoma
• Alabang Town Center
• Robinsons Place Manila 
• Robinsons Galleria
• SM Mall Of Asia
• SM Megamall
• The Block, SM North Edsa 
• Gateway Mall, Araneta Center
• Marquee Mall
• Ayala Center Cebu
• SM City Cebu 
• Abreeza Mall
• Davao
• SM City Davao
• SM Cagayan De Oro

Brown Shoe is a $2.6 billion global footwear company. Brown Shoe's Retail division operates Famous Footwear, a leading family branded footwear destination with over 1,100 stores nationwide and e-commerce site, approximately 260 specialty retail stores in the U.S., Canada and China primarily under the Naturalizer brand name, and footwear e-tailer Through its wholesale divisions, Brown Shoe designs and markets leading fashion and athletic footwear brands including Naturalizer, Dr. Scholl's, LifeStride, Sam Edelman, Franco Sarto, Via Spiga, Vera Wang Lavender, Etienne Aigner, Avia, and rykä. Brown Shoe press releases are available on the Company's website at