Friday, May 18, 2012

YakitoriQ: A New Barbecue in Town

Here' a great news for aspiring entrepreneurs out there.

Last May 12, the 4th Philippine Small and Medium Enterprises (SME) and Franchise Expo with the theme “Grow Your Business” was presented by Tradecon Inc. and Esquire Financing Inc. at the Philippine International Convention Center (PICC).

For three days, it brought together various businesses and brands which included franchising, direct selling, retailing and networking. Randell Tiongson, business columnist and financial adviser, and Chinkee Tan, TV and radio host and wealth coach, gave motivational talks on how change in the Filipino mindset can help empower each one in attaining our financial goals. Esquire Financing, Inc. also presented its service, providing intelligent funding and strategic guidance with its principle that SMEs should never remain SME’s because every business has the brimming capacity to become large. 

Part of the event was the unveiling of new business ideas to the public. One of the most-visited booths in the venue is the newest barbecue concept in town: YakitoriQ!

YakitoriQ is the brainchild of entrepreneur-business consultant Mr. Jorge Noel Wieneke III, dubbed “Mr. KaAsenso” of PLDT, and known for his advocacy on entrepreneurial education for those who wish to put up their “mini negosyo” or have plans to expand their business.

Mr. Wieneke was a former advertising guy and was responsible for putting up “Potato Corner,” the country’s first flavored French Fries brand that revolutionized the food cart business. He is also a founding member of the Association of Filipino Franchisers, Inc., one of the biggest franchise associations in the Philippines today, and teaches Applied Entrepreneurship at the Ateneo de Manila’s Center for Continuous Education (CCE).

In April 2008, Mr. Wieneke established First Asian Food Project Inc. (FAFPI) was started  with a dream of bringing the traditionally expensive Japanese Cuisine to the common Filipino. He discovered that Japanese food need not to be expensive, through the help of the Okuya family. FAFPI started with a branch in Makati and in Quezon City, supported by a commissary. Today, it has 6 branches, 3 of which are franchise operated.

Mr. Wieneke heads team of winners, partnering up with successful individuals in their own right. Together, they compose the management team of FAFPI, successfully expanding the business to where it is now.

Yakitori grilled chicken, is commonly a Japanese type of skewered chicken. The term "Yakitori" can also refer to skewered food in general. For only P16 per stick, one can enjoy the real-meat YakitoriQ. One stick with rice is already fulfilling at P26 or you may want to taste the original or American version on two separate sticks with rice for P42. They also introduce chicken isaw, pork isaw and pork tenga in yakitori style.

YakitoriQ stores will open next month in Victory Mall, MCU, Greenhills Shopping Center, Tutuban Center, in Food Street, St. Francis Square and Robinson’s Ermita.

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