“Mother
knows best” is a line you must have heard so many times before. And why not?
It’s a simple statement that carries a grain of truth; after all, a child is one
who had burst out of his or her mother’s womb. A mother is one who has only the
best in mind for her son or daughter. She’s one who’s willing to sacrifice much
just to make sure that her child gets nothing but the best.
What if
a mom has but an only son who is so close to her that she and other people call
the son her shadow? All the more! He’ll be her precious one that she’ll do all
things possible to give him nothing but the best. Such is the case between entrepreneur
extraordinaire Suzanne “Apple” Morales and 12-year old son Aiden. Mother and
son are inseparable. It’s for a good reason that friends call the son the
mother’s shadow. Where Apple is, the young man Aiden also is. As a result, they
have a very strong link. He is the sweetest boy ever to her. And this son
learns business from Mom pretty fast.
Apple
left a lucrative job in the US with reputable global brand Lancome under
L’Oreal. She started with the company while going to school at the young age of
16 where she first worked as a fragrance adviser then beauty adviser who roast
from the ranks then account executive then became as a regional sales manager
of both the west coast and the east coast. She flew with her son to the
Philippines, with her appointment as National Sales and Marketing Manager for
the Lancome under L’Oreal Philippines.
Apple
Morales quit her well-paying job after all of 14 years of service in order to
spend more time with son and to have a chance to apply her talent in business
management to try to make money through her personal business. So Apple took
one big, bold step: after a six-year tenure in the Philippines out of her
14-year career in L’Oreal. “Immediately after I left, I did simultaneous
consultancies in the Philippines and in some other countries and then I put up
my first business venture which gave vent to my self-expression and creativity.”
She designed and marketed high-heeled ladies shoes for export.
“Simultaneously,
I managed and got a franchise of ActiveFun, a pioneering company offering a children’s
playground,” she continues. “With that venture, I found myself often in the
company of children and my son was always with me. He would bring in clients to
play in our facility at the SM City North Edsa,” she shares. “Basically, he
would do flyering and he would invite children to ActiveFun.”
Soyami
idea started in active fun just originally to serve healthy snacks to children
in her playground. Apple did R & D in her own kitchen and came up with
nutritious and good-tasting soya chips. It was mother and son who brainstormed
on what was to be the soya chips brand and they came up with Soyami—from soya
and yummy. Apple registered a company under the name AM Global Works Marketing
Corp., to manufacture Soyami Soya Chips.
They
love Soy so they experimented on soy products that was not yet in the market. These
chips have by now gained the reputation of being a healthy snack option,
especially among snack chips lovers. A healthy alternative to chips that are
considered junk food and an option to fruits and nuts as healthy snack fare,
Soyami Chips now enjoy the distinction of being the country’s first and only
real soya-based snack. They then offered Soyami Chips in its three
variants—white cheddar, pizza and original flavors—now available in leading
supermarkets nationwide and in fitness gyms.
Why
soya? To this Apple has lengthy answers backed up by tons of research done on
soya, among these: (1) soya is fiber rich and hence aids in the digestive
system, (2) it is low in calorie count and sugar, (3) it is an excellent source
of protein, (4) it has the most abundant properties of calcium and iron
compared with other legumes, (6) it contains phospholipids, specifically
lecithin, that is crucial for healthy brain cells, and (7) it contains
isoflavone compounds possessing a substance called Genistein, that helps keep
the body lean and produce fewer and smaller fat cells.
Thus,
among others, soya can contribute in building healthy bones while producing
hemoglobin or red blood cells needed for transporting oxygen in the body, a
benefit that befits active and growing children. According to factoids.com, the
yield of protein from soybeans is about twice that of meat, 12 times that of milk
and four times that of eggs.
Soyami
Soya Chips, made of non-genetically modified organism (GMO) high in protein, no
msg, low in sodium and low in calories. Soya prevents obesity, diabetes and
some food-related diseases in any way, contrary to food with little or no
nutritional value that contain high levels of flavor enhancers, saturated fats,
salt, and sugar minus the required dietary fiber intake.
Never
one to stop innovating, Apple Morales recently came up with 11 yummy flavors of
delicious soya-based ice cream available in Soyami Ice Cream cart that are
scene stealers at Festival Supermall. Now, both young and old can enjoy great
tasting and nutritious ice cream without fear of ingesting so much sugar. Soyami
ice cream is zero dairy, zero cream, zero eggs, zero cholesterol and low in fat. For interested to franchise, you may contact
Soyami office at Congressional, Quezon City at numbers 215-9891 or 376-3135.
For other soya snack products visit www.amsoyami.com.
No comments:
Post a Comment